The social media marketing is growing every day. Because many successful marketers and businesses use the social media to promote or advertise their products or services. They create a social media marketing strategy to increase the sales and profits.
It’s very simple but, It is essential to understand, why marketing has become so important! Here are 7 reasons why social media marketing is very effective and profitable for your business.
1. You get to know more of your audience and the overall market scenario through rich interactions
2. Helps you establish your vast customer base.
3. Allows you to respond to the online community that will save time to get to know your customers.
4. You get the scope to narrate your brand story.
5. You have the chance to maximize your online sales and earn high revenues.
6. Allows you to reduce the marketing expenses
7. You are clued into other market players and can plan to stay ahead of the competition
When you realize the power of social media marketing, you certainly would love to create a strategy!
Here are a few tips for your marketing strategy.
1. Setting out your goals and a long-term vision
2. You need to arrange for an audit to get valuable insights
3. Generate and enhance all your social accounts
4. You have the chance to drive your inspiration from your competitors, the clients and also other leading market players
5. Generate a content marketing plan
6. Search for influencer marketing
7. Examine, analyze and also manage your social media marketing strategy from time to time
Attention! The Famous Marketing Strategy Rule:
80% Content. Give Value Create Engagement
This part of the marketing strategy mainly aims at sharing good content related to your business.
Think about re-tweets, re-sharing posts, links to reviews, inspirational quotes, greetings, polls, trivia & contests and other such engagement ideas. If confused about how to come up with such posts, do as listed below:
Follow top influencers in your industry, watch their posts, tweets and design your own or probably re-share them as a good piece of information.
Share your own interesting facts, content amongst your own page followers and get them engaging.
Make your content reach out to your influencers and try to connect them.
Organize trivia, competition, and award the winners which compel the audience to engage in the activity and gain confidence in your brand.
20% Self Promotion
While working on this section, include information which “benefits” your audience by providing discounts, special offers with a call to action button leading to your website which will enable them to learn more about your services/products.
Publish your products/services advantages, reviews, testimonials, specifications and all other information you need to keep your reputation.
The bottom line: If a brand focuses too much on its sales and irritates the audience on a social network with non-stop sales pitch is sure to drive away visitors and referrals.
The audience will simply jump in and out of your social media page without even landing on your website (traffic to your website is the sole motive of any marketing strategy).
Give your audience what they want and need. Give value, help, and solutions. They will love you forever!!