Content curation is an awesome way to create quality and informative content for your target audience. You add valuable content to your blog and you’re not producing it from scratch.
Here is the guide about how to curate content for your blog and how to create awesome headlines.
You Need a Strategy
A good strategy is 70% original content, 30% curated.
How to Find The Content
Make a checklist of the most important websites and blogs you visit on a regular basis. Read the headlines to find the content you find helpful. You need to find content relevant to your niche and target audience.
Give Value with Curated Content
Many entrepreneurs who curate content just put up the subject material without saying why it’s important. Talk about the issues, why the content shows a development about the specific issue, and so on.
Make connections for the reader so they can see the value of the content.
Give Solutions to Your Target Audience
What are the main problems that your audience have and what can help them fix those problems? Yes, you want to sell your own products, but you need to give solutions to your target audience.
Answer Their Questions
Frequently asked questions need an answer. If you don’t have time to answer them all, use curated content to assist you. Remark on the content, such as why the strategy is good, bad, or could be better in some way. This will carry on demonstrating your knowledge and that you are worth paying attention to.
Important: Avoid Plagiarism
Avoid plagiarism because Google will ban your blog! Make sure that you credit all your resources so you’re not accused of plagiarism. Give the Website URL of the original work and the name of the author or publication, and any other relevant information.
If you’re uncertain about using the content material, get in touch with the website owner and ask. Generally, they’ll be happy to give approval.
How to Create Awesome Headlines
Writing headlines should be a straightforward process. You want the audience to know what the benefits are of clicking through and reading what’s behind the headline. The topic of your content and the benefits for your readers.
The headline should entice, inspire, and encourage your audience to do more.
1. Know Your Target Audience
Understanding the audience that you want to attract with your headline is imperative in getting the headline worded correctly. The more you can narrow down the person in your mind, the easier it will be to create an effective headline.
Learn your audience and how to frame the problem and the solution in a way that makes them pretty curious about your content.
2. Write the Content First
Often, if you write the content first it’s easier to come up with a headline that covers all the bases. Some people say that you should write the sales page before you even create the product, so it makes sense that you should write the content before you finish the headline.
3. Start with Benefits
Important. Your audience wants to know what’s in it for them (The Benefits). Your headline should tell them. It’s not a trick; it’s just the facts.
4. Include Problems
If your audience has a problem (for example, they want to generate more leads, traffic, sales, lose weight, etc.), say it in the headline. The words in the headline will help them find the information and give them an idea of what’s inside the content.
5. Don’t Be Tricky
Avoid trying to be tricky just to get clicks. Of course, there are times when a funny headline can do wonders to get clicks, likes, shares, and so forth, but you should be very careful because they don’t usually work. (You will lose their Trust!)
6. Read Your Headlines Out Loud
Once you’ve created a headline, go ahead and write three or four for the same content. Then read them out loud. Do they sound natural? Which one seems the most interesting and the most relevant to your audience?
7. Test and Try
Anytime you create a new headline, it’s imperative that you test it. You can test two or more headlines against each other to find out which works best, using A/B testing software via Google or another platform. This will help tremendously.
Remember the reason you want to create an amazing headline. Know what the point is. Is it to make a sale? Is it to get them to click through and read a blog post? Knowing what you want the action to be and where you are directing them to, helps create the best headlines.
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