Content curation is a quick way to create quality and useful content for your target audience. It’s a shortcut to adding valuable content to your blog because you’re not producing it from scratch.
Here is a guide about how to curate content for your blog.
You Need a Strategy
How much-curated content do you want on your blog? A good blend could be 70% original content, 30% curated.
How to Find the Content
Make a checklist of the most important websites and blogs you visit on a regular basis. Read the headlines to find the content you find helpful and think your target audience will appreciate.
Engage Your Readers
Many entrepreneurs who curate content just put up the subject material without saying why it’s important or what the context is. Talk about the issues, why the content shows a development about the specific issue, and so on. Engage your readers and build trust.
Discover the Problems of Your Target Audience
What are the problems that your audience have and what can help them fix those problems? Yes, you want to sell your own products, but you need to discover their problems and provide solutions.
Answer Their Questions
Their questions need an answer. If you don’t have time to answer them all, use curated content to assist you. Remark on the content, such as why the strategy is good, bad, or could be better in some way. This way you will become an expert.
Online people like and trust the experts.
Effective Blogging Tips
The goal of blogging is establishing authority through content that adds value to your business which in turn will position your company as an industry leader. Here are some effective blogging tips you need to know.
Attractive Blog Post Title
Attractive titles entice your reader to the content that follows. Research shows that 80% of people will read headline copy but only 20% click to read the content of the article. For this reason, having a clear idea of your message must shine through in your attractive title.
Length of Blog Posts
Blog posts can be short or long in length. However, when at all possible, try to go long. Research says that an optimal blog post length is 2250 to 2500 words. If your subject needs to be short and to the point, try to write at least 500 words as blogs index better after that count.
Additionally, blogs are about information both written and visual, so words can be replaced by images, infographics or video.
Blog Post Topic – Give Value
When writing a blog post, don’t concentrate on the length instead focus on the message you wish to communicate with the reader. It is better to read something that has value than a long blog that never gets to the point.
Build Trust
Let your blog visitors value the content you are creating. Be sure to do your research, provide current statistics, and reference factual content. The goal is to build trust with your audience so they will return for more information.
Useful and Informative Posts
Content should be useful to your audience no matter if they are a client or not. Two good questions to ask when writing the blog is “Would I find this useful?” and “Would it be worthy of sharing with someone I know?”.
Call to Action
Triggering an action is always a great way to end a blog post. Having them “Act Now” or “Learn More” about your services or product is a great way to close a blog.
SEO and Frequency
Posting on a regular schedule increases reader loyalty and click through. Different types of content will enable a larger keyword index link for SEO. Additionally, backlinks and long tail keywords will increase your blog’s indexing. This will ultimately drive more traffic to your website.
Also, don’t forget that search engines love blogs because they have fresh and high-quality content. So you can achieve higher rankings pretty fast!
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