Video is one of the most powerful types of content on social media. People find videos more engaging and memorable than text and image. Social posts with video generate 48% more views and more shares than other types of content.
Here are some tips on how to create more effective social media videos.
Tell a Story
One of the key reasons that video performs so well on social is because it’s an easy way to tell a story.
Without some kind of storyline or purpose, your video will fail. Before you start ask yourself these questions:
What is the goal of the video? Think about what you want viewers to do after they’ve watched your video. Maybe the goal is to raise awareness for a new product or to encourage people to buy, or become followers on social media, etc.
What is the story of the video? Think about how you’ll translate that goal into a story, and what kind of narrative you’ll need to get people to that end goal.
How will your audience relate to the video? Think about how you’ll help viewers connect to your story, brand, and product through the video
do you provide value to the viewer? Think about how you’ll educate, entertain, or inform your viewers with your story, and consider what they’ll take away with them at the end of the video
How to Get Started
Most people think that you need a camera crew with trained actors and film editors to make the perfect video for social media. But this is not true.
It’s easier than ever to put together a video in seconds thanks to the amazing new technology and tools we have at our fingertips.
Also, there are plenty of ways you can shoot effective social media videos without to spend a lot of money.
1. Create your Videos – DIY Shooting
The easiest way to get started is to create your videos using the tools you already have.
Most smartphones today come with good-quality, cameras and an editing tool that means you can snap scenes on-the-go.
Here are some quick tips on how to get started:
Plan what you’re going to film ahead of time
Choose your location wisely (think about what’s going to be in the background and the weather)
Get the lighting right by trying out a few different variations before you start filming the final version
Think about image and sound (85% of social media videos are viewed with the volume off, so it’s worth thinking about how your message translates in silence)
Also, don’t be a perfectionist. You’re not going to create a Hollywood movie. It’s a simple but effective video for social media.
2. Video Creation Tools
Using specialist tools to create your video is the next step up from using your smartphone to shoot. There are several tools out there that make it super simple.
Beginner Video Tools
Starting with a basic tool like Animoto, Wave, Lumen5, etc, can be a great way to test the waters.
Pros
Video creation services like these can take your uploaded photos, video clips, and music and turn them into a video slideshow. This makes it easy to put together something quickly and easily.
Also, you get access to a stock video library that lets’s create professional-style pictures and clips.
3. You Can Hire Freelancers
Creating videos for social media campaigns can be time-consuming, and if you don’t have the staff and resources it can seem like a huge waste of time.
However, if you don’t have the time to make the videos yourselves, you can always outsource the task to a freelancer.
You can use sites like Upwork and Fiverr to find someone to create your video from scratch or to work on specific parts of your videos, like the editing portion, or the filming part.
4. Marketing Agencies
The final option is a marketing agency.
These people will then work with you to create a compelling story, shoot footage, and get everything edited and posted online.
Attention! Hiring a marketing agency to create your social media videos can be very costly.
Increase Engagement With Video
If you’re not incorporating video into your social media campaigns, you already missing out. Videos on social media generate more engagement than any other kind of content.
And you don’t have to do it alone, either.
Start today your journey into the awesome world of social media video creation. The future is in your hands. Take Action Now!
P.S.
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