There are over 300 million users searching and sharing inspiration on Pinterest every month — that’s a huge, engaged audience with real purchasing power!
Here is a guide about how to create a successful Pinterest marketing strategy. Discover the secrets about how to increase traffic and sales with Pinterest.
The Power of Pinterest Marketing for Business
With the right strategy, Pinterest can be a powerful and effective tool for your business. You can build a strong community that engages with your content, drive brand awareness, and product sales.
Pinterest is a Visual Search Engine
Pinterest isn’t just a social network — it’s a visual search engine! This means that your content can be discovered by almost anyone searching on Pinterest at any time — giving your content a much longer shelf-life than on Instagram, Facebook, Twitter, and beyond.
Most businesses still think of Pinterest as just a social channel, and they’re seeing subpar results because of it. But by optimizing your Pinterest marketing strategy for views and saves, rather than likes and comments, you can achieve so much more for your brand.
The Pinterest Demographic
Pinterest’s demographic is unlike any other social platform.
According to Pinterest, the platform reaches 83% of all women 25-54 in the US — which also happens to be the demographic responsible for 80% of household buying decisions.
And what’s more, we know that people actively use Pinterest as a platform to inform their purchasing decisions.
According to a study by Pinterest, 85% of women on the platform use it to plan small or big life moments, compared with Facebook 53%, and Instagram 44%.
So with the right Pinterest marketing strategy, you’ll be targeting people who have both spending power and intent to purchase.
A Longer Shelf Life
In comparison to most other social platforms, the content you share on Pinterest has a much longer shelf life.
When you first create a Pin, the chances are that you won’t be inundated with likes and comments. Instead, over time, your Pins will be discovered through search. And if you’ve nailed your Pin strategy, they’ll gradually be saved again and again, spreading across the Pinterest community.
This slow but very effective strategy might not provide the instant return you’re familiar with on Instagram or Facebook, but it does mean that a single Pin can still be driving fresh brand awareness months — if not years — down the line.
One of the best ways to bump up your long-term brand awareness is to create and save content consistently on your Pinterest account.
How to Create Successful Pins for Your Brand
Pinterest is a visual search engine, it’s important to create original Pins that stand out from the crowd! here are some best practices to ensure your Pins are at the very top of their game.
Create Branded Content That’s Tailored to Your Audience
The more entertaining, valuable, or relatable your Pins are, the greater the likelihood that people will save them to their own Pinterest boards — which means more exposure for your content!
Maintain a Consistent Aesthetic
Whatever content you decide to share on Pinterest, it should be clearly recognizable as an extension of your brand. Having a strong Pinterest aesthetic is one of the best ways to build a following and show off your brand’s unique style and tone.
Provide Extra Detail With Rich Pins
Rich Pins are a great way to add extra detail to your Pins, whilst also encouraging more click-throughs to your website!
Rich Pins work by pulling extra details into Pinterest when a Pin is created from your website.
Currently, there are four types of Rich Pins you can use on Pinterest: “Product”, “Article”, “App”, and “Recipe”.
For online retailers, Product Pins make shopping super easy through Pinterest, as they include real-time pricing, availability, and information on where to buy your product.
Rich Pins are the easiest way to share extra, valuable information with your audience on Pinterest — which can encourage more clicks back to your site!
Use the Recommended Ratios
Although Pinterest does support Pins in a wide range of dimensions, the recommended Pin ratio is 2:3 (1000 x 1500 pixels).
According to Pinterest: “Other ratios may cause your Pin to get truncated, or may negatively impact performance.”
And considering that 80% of people currently use Pinterest on mobile, it’s definitely a good idea to optimize your Pins for views on-the-go.
Add Attention-Grabbing Text
Although Pin titles are important for SEO on Pinterest, they’re quite difficult to read in the Pinterest app.
So if you want to grab the attention of browsers — and encourage more click-throughs to your content — one of the best ways to do this is by adding engaging text overlays to your Pins.
Your text overlays should be easy to read and appeal to your target audience. They should hint at the value your content offers, without being clickbaity or misleading.
Create Seasonally Relevant Pins
Pinterest is a go-to destination for inspiration, so tapping into seasonal events — such as Easter, Halloween, Christmas, and New Years — is a guaranteed way to gain more traffic for your content.
It’s important to make sure your Pins are both seasonal and relevant to your business.
Create Video Pins for Pinterest
Did you know: You can now publish video Pins to Pinterest!
Video is one of the best tools in a marketer’s toolbox for growing engagement — and now you can harness that with your Pinterest marketing strategy.
Scheduling video content to Pinterest has never been easier — choose a date and time to submit your video content to Pinterest for review (all videos must be approved by Pinterest) and your video will go live on your chosen board as soon as it is approved.
Pinterest SEO Tips: Add Keywords to Your Pin Title
There are multiple places you can include SEO keywords, but one of the most important places is your Pin title. Your keywords here should cover as many bases as possible — as this will help your Pins get into your audience’s search results.
Add Keywords and Hashtags to Your Pin Descriptions
In addition to having optimized keywords in your Pin titles, you should also include them in your Pin descriptions — alongside relevant search hashtags.
Although there is no definitive rule book, high-traffic Pins tend to include between 5-10 keywords and 3-5 hashtags.
The best way to add keywords to your Pin descriptions is in sentence format so that your Pin descriptions are also easy to read.
Use Pinterest’s Keyword Research Tool
If you’re unsure on what keywords and hashtags you should be adding to your Pins, you can find inspiration by using Pinterest’s built-in keyword research tool.
By searching for a generic term in the Pinterest search bar, you will see a selection of keywords provided by Pinterest to make your search more specific.
These recommended keywords are ordered by search popularity, so you can take this into account as you plan the keywords and hashtags for your Pins.
With the right SEO strategy on Pinterest, you’ll be able to grow your audience efficiently and effectively — without spending hours promoting your content.
Pin Regularly
Thanks to the Pinterest algorithm, more recent Pins are more likely to be surfaced above older ones in a search result.
With this in mind, it’s a good idea to regularly publish new Pins to increase your traffic.
Not only this, but regularly pinning will show new visitors to your profile that you’re still active on Pinterest — an indicator that you could be worthwhile following for future content.
Creating Pins that resonate with your audience is one of the quickest ways to encourage saves on Pinterest.
However, it’s definitely worth aligning your shareable Pins with your brand DNA. A fun but irrelevant Pin might serve for a quick return, but it won’t help your brand perception in the long run.
Now you have all the tips and tricks you need to level-up your Pinterest marketing strategy!
With a successful Pinterest marketing strategy, you can build an audience that loves your content, engages with your brand, and buys your products.
— Discover more secrets and tips — https://gr.pinterest.com/johnygt/