Social media has become an essential tool for many businesses, but getting your strategic approach right requires a delicate balance, and it can be difficult to determine all the key elements that will dictate your brand’s performance.

Which platforms should you be active on? What’s each platform best for? Who, exactly, should you be looking to reach?

There are a heap of questions to answer – but hopefully, this new infographic from ShareKit might help guide your thinking on at least some of these elements.

The team from ShareKit have put together a huge listing of tips, social platform insights and more, in order to provide some additional guidance for your strategy.

There are some valuable reminders and notes in this infographic.