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Advertisement can be very effective for any business, if run strategically with appropriate tools and knowledge. Every product, every service and every company needs to be advertised to get more customers and become more popular.
It’s just about being smart and flexible in running the ad marketing. You should make researches and be on point. Learn what are the most compelling ways of running the ads and use the necessary tools to make it as viable.
One of the most important feature of any ad is the attractiveness. The ad should be constructed so that it will catch the customers’ attention from the first sight. It should entice and intrigue the customer. Create the interest of the customer so they will have a will of checking your offer. Charming colors and interesting images or videos in the advertisement are the key components to bring desired results to your marketing.
Of course, the second essential part of the advertisement is the content, the text via which you’re going to share your offer with your customers. Make sure it’s positively enticing for your customers.
Another point is the displaying options of the advertisement. Again, you should think of the ways of making it effective and viable. So it will catch the attention at once!
1. Popups Ads
The best solution in this case is the usage of popups to show the advertisement in the best attractive way possible. This is a total guarantee that the user will see your message and be engaged to your offer.
2. Counting down offers
Discount offers are something all the customers like! Nothing can be more motivating for sales than a perfect discount offer shown in the right time. This is the nature of all the customers – we agree to subscribe for all the newsletters to get a great discount for shopping.
As a clever website owner you can’t but use this trick on your eCommerce website. Gain dozens of new subscribers offering subscriptions with profitable discounts for your shoppers. These kind of offers can be offered once a month, or on holidays.
There’s something that will make an even better effect in fastening the process of getting the customer subscribe to your newsletter. Create a “fake” illusion of rush to push them to not waste their time and quickly subscribe to get the discount.
An ideal way of showing this type of offer is the usage of “combo” popups. Like Countdown + Subscription form. The countdown will insure the illusion of rush, as the users won’t want to waste any time estimated to get the discount for shopping. And the subscription form is there to get them subscribed to your newsletter.
3. Video Tutorial
Video tutorials are a great tool. When you read the description over and over again, but still can’t figure out the way it works. Sometimes you need to see it to get the idea clearly. This is when the video tutorials are the most needed.
Generally, this is a great practice to provide video tutorials when you’re explaining some technical stuff, or teaching something to your readers.
You can collect subscribers using your video tutorials. Grow your mailing list, offering video tutorials for subscriptions. Add a video popup on your blog posts. Include a subscription button under the video, so the users can subscribe to your list to receive more video tutorials from you.
The point is to show the popup on the right time so the users will want to watch it and subscribe for more. Show the popup when the reader has scrolled the 80% of the page, so he’ll see the tutorial after having read the overall post.
And, another essential point is making the video with high quality and with clear instructions. The users won’t need more tutorials if they do not like your first one. So just put much efforts and take it serious.
4. One day coupons
There’s nothing better than a discount coupon for online shoppers. What can move the shoppers to make more purchases than a sales coupon offered when they just land on the online store?
Make your offer prompt, add a text to motivate the shopper and state the availability of the discount. If you mention that the coupon is available only for that one day, the shopper will be super-motivated to use the code and make as many purchases as he can.
Use quality and attractive images as a background to make it look pleasant for the eye. We shouldn’t never forget about the look, when it comes to the details on the site. Every little thing can affect your sales. So just be careful and choose appropriate design attributes.
Let’s proceed to the way of displaying this super-profitable offer on your shopping site. Take all the components mentioned above – the attractive image, the motivating text and a button for the coupon code. Include this whole package in a popup and voilà! Your perfect offer is ready to bring more sales to your online store and grow effectively your business.
The only thing remaining is to add the popup on your front page to enchant the users to make purchases just as soon as they land on your site.
5. Webinar announcements
Webinars are one of the greatest innovations to advertise your business. Experts in different fields organize online seminars helping people to learn some new things. Answering questions on live basis and it all feels like an online web-lecture. This is a great practice, and websites that share webinars for their users have more popularity and success among others in the same field.
If you’ve already estimated the time the webinar will start, advertise it on your site beforehand. A simple Image popup will just be perfect for your brief announcement. Simply pick a background image that will suit your webinar subject and add the start time of your webinar on the image.
Just tell what the users should expect in one sentence and cover this all in an image popup. It’s super easy, if you have an appropriate tool for this. Many services and WordPress plugins are there to choose from. After the creation of the popup, simply add it on all your pages so no one will miss your announcement. That’s it! Just wait for the watchers when the webinar starts!
6. Video Ad in a popup
Even the best product needs to be advertised to get more popularity. This is what it is.
So, if you want to present your awesome product to the public and have much sales on it, think of a good video ad for it.
A creative idea is the start of any advertising video. If you have one, just proceed to the preparation process of the video. Record an enticing video animation that will best suit the subject of your advertisement. Don’t forget to pick a slogan that will strike the watchers minds and make them watch the video full of enthusiasm.
Next thing you should think about is the way you’re going to present your ad on the site. Of course, you can place it somewhere on your page so the site visitors will check it.
But for better results and a guarantee that the video ad won’t be missed by any of your site visitors, you should put it in a popup. The popup will flash on the screens of your site new comers and there’s no chance of them not to notice your ad. All of your site visitors will see your ad and you will increase the sales automatically.
Conclusion
Advertisement is the stimulator for any business, every product and service needs it. You should present your product/service to the public so they will know about the existence of the product/service you want to sell. The good point of the usage of ads is that you can show all the positive aspects of your product/service so people will like it.
The same refers to the process of collecting new subscriptions for your email list. You should have something to offer to the users instead of getting their email address in your list. People love to be bribe
There are thousands of ways to realize the advertisement for certain products/services. Just make a research and select the best for your business.
Use popup marketing to make your ads even more prompt and effective. Popup combos are there to get more subscriptions and increase your sales. Make your announcements shout louder displaying them in popups and being sure all your visitors will be informed.
Video advertisements will reach more people and have a stronger effect to your visitors.
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