If you are a website owner, knowing the ins and outs of search engine optimization (SEO) it’s very important for you and your business. In fact, with a change in the browsing habits of your customers, you need to know the new trends and tips of SEO.
The search engines, especially Google, changes consistently. For instance, over the past few years, mobile indexing has gathered a lot of importance for both page ranking and accessibility.
Here are 8 effective SEO tips you need to know in 2019.
1. Google Rankbrain
Rankbrain has been around since 2015, Google lately confirmed it as their third crucial ranking factor. Rankbrain assists Google in processing search queries and sorting them in the SERPs.
By continually testing sites and observing user experience on pages, Rankbrain lets Google comprehend what search result would be the best for a specific site, based on the users’ query.
Also, it’s powerful enough to alter the search algorithm based on the perfect match. It can tweak the prominence of content length, backlinks, content freshness, and other factors.
Here are some tips that you can use for Rankbrain:
Provide readers what they’re looking for right above the fold
Keep the content well-formatted, easy-to-understand and simple
Concentrate on writing in-depth guides
Reduce bounce rate
Use short, descriptive URLs
2. Use More Traffic Sources – Traffic Alternatives
Google doesn’t want you to focus solely on SEO as the only source of gaining website traffic in 2019.
As they say, “Don’t put all of your eggs in one basket.” It’s high time that you must start learning how the diversification of traffic is vital to sustaining in the online world for a longer time. You can begin by trying to build a community around your audience.
Here are a few tips that may help you:
Make use of social media or forums
Invest in drive paid traffic and ads
Build a community
3. Voice & Image Search
Many reports claim that an approximate of 50% searches are going to be voice searches by 2020. Voice search is rising as a trend, thanks to AI-enabled voice assistants.
Accordingly, 72% of people who have a voice-activated speaker say that using such a device is a part of their daily life. Adding more to it, image searches aren’t left behind either. 19% of Google’s search queries include images. Thus, optimizing your site for these two could be quite beneficial for you.
Here are a few tips you need to know.
Use tools like Quora or Answer The Public to figure out keywords
Use relevant, high-quality images and customize their filename
Discover the phrases local people use to find products by voice search
Use the alt tag for images
4. Mobile-First Index (Mobile-Friendly Website)
Another essential SEO trend that’s going to dominate in 2019 is the mobile-first index by Google. That means Google now is going to index the mobile version of your site and will rank it accordingly.
Another thing to note here is that factors, such as content width, site speed, and formatting on the mobile are going to be the ranking factors. With an approximate of 55% of search traffic coming from mobile, it’s important to create a Mobile-Friendly website.
To optimize the site for mobile, follow these tips:
Ensure the content is the same in both mobile and the desktop version of the site
Optimize the site for mobile speed
Make use of responsive templates and themes
Optimize images before publishing on the site
5. Featured Snippets Optimization:
Along with optimizing the website, you must also execute Google search experience optimization. According to an estimation, about 30% of search results show a featured snippet. In 2018, more featured snippet versions rolled out, making the process easier for you.
So, today, whether you create content with bullet lists or with images, you can have the chance of featuring your content at the zero position.
Here are some tips you need to know.
Include a question in the heading
The answer that question under the title in 40-50 words
Add a table featuring relevant data
Organize content in a step-by-step format
Be concise and make use of keywords
6. Enhance Technical SEO:
The technical SEO process is all about ensuring that the website matches the basic standards set by search engines.
An important tip to pay attention to is security. For example, Google has necessitated the websites to use HTTPS to be characterized as secure.
Apart from this, there are a few other things that you can do to maintain the technical SEO, like:
Fix issues with duplicate content
Create an XML sitemap
Enable AMP for better output
Add structured data markup to the website
Register the site with Google search console
7. Link Building:
Backlinks are going to play an essential role in your entire SEO process. Links from good old page ranks are still an integral signal for the search engine to rank your website.
You can easily achieve authority through quality backlinks. However, in 2019, you’d have to understand that link building from not-so-popular platforms isn’t going to bring any benefits.
Here are some tips that will help you create better links for your website:
Add keywords in links
Generate links through infographics
Write guest articles for significant portals of your niche
Explore social media
Contact bloggers and journalists in your field
8. Create Videos:
Videos is a classic and very effective trend. Cisco has stated that online videos are going to cover a whopping 80% of the online traffic by the year 2021.
If you haven’t added videos to your digital marketing strategy yet, you’d be missing out on something huge. To make the most out of it, there are so many ways in which you can use videos.
If your brand is relatively new, you can create brand introduction videos to make your target audience familiar with your products or services.
And then, you can also:
Use YouTube to post videos
Embed videos in blogs and articles for more views
Write meta description for videos
Choose attractive headlines
Promote your videos well
You’d have to stay updated with the latest SEO trends to make sure that you can achieve higher rankings on Google and other search engines. Don’t forget that SEO is a very effective tool for your business success.
Act now and create an effective SEO strategy for your business.
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