Organic rankings drive the most traffic and they are free. You don’t have to spend money and you’ll get a significant traffic flow to your website.
But top organic rankings require an SEO strategy according to the search engine guidelines and ranking factors. You need to know the guidelines and follow the best practices to win the top organic rankings.
Search engines always try to provide the best experience to users, and that’s why they keep updating their algorithm, webmaster guidelines, and ranking factors.
Otherwise, your website will lose rankings and traffic. Google is like a dictator. Google decide and Google execute!
Google SEO: 4 Tips and A New Ranking Factor
Google recently announced a new ranking factor and you need to optimize your site to improve your rankings in the search results.
Here are some tips about the new ranking factor, Google SEO, and how to improve your website.
Core Web Vitals – The New Ranking Factor
This ranking factor will focus on your site’s user experience. It has some parameters to analyze your site and decide if you are suitable for users or not.
Current page experience factors are Mobile-Friendly Website, HTTPS Security, and Intrusive Interstitial Guidelines.
- Largest Contentful Paint (LCP)
LCP measures the time your website takes to show the largest content in the viewport. It tracks the website’s first fold without scrolling and analyzes how fast your website loads the maximum content completely.
The largest contentful paint will measure the loading time of content you are using in the first fold, like images, video thumbnails, text content, etc.
A good score for LCP will be less than or equal to 2.5 seconds. It means your largest content in the first fold should load in less than 2.5 seconds.
How to fix LCP
Here are some tips you can use.
Optimize Image Sizes
Use an Image CDN
Avoid Javascript to Load Images
Get Faster Hosting
- First Input Display (FID)
FID will focus on the interactivity of your site. FID will track how fast your site becomes ready and functional for the first user action.
Many sites don’t respond to user actions like click or touch for a significant time which ruins the user experience. You need to optimize your site such that it becomes ready for interaction ASAP.
Users and search engines won’t like it if your site is not responding quickly to a user’s actions.
The recommended time for the First Input Display is less than 100ms. (Google thinks that website owners are Superheroes!)
How to fix FID
You need to work on your website to make your site user interaction ready right away.
You need to ensure that your website’s UX has the highest standards.
The next thing you’ll be working on is JavaScript. JavaScript is responsible for long loading and many processes which increases FID time. You may want to try delaying long-lasting processes by 50ms while loading to smooth the load and achieve a good FID score.
Your priority for initial loading should be the components that are responsible for the interactivity.
Good FID allows users to fill forms, sign in, sign up, buy, etc. So, you’ll not only get the rankings but earn more conversions as well.
- Cumulative Layout Shift (CLS)
CLS will focus on the visual stability of your website. When the website loads, many elements are loading simultaneously, and the layout changes accordingly. Users have to wait till the website gains its stability to interact.
How to fix CLS
You need to identify the elements that are causing layout shifts. Ask an expert to help you.
When you improve your CLS, users can engage with your site effectively, and you can increase your sales and rankings.
These are the three core web vitals that will roll out soon.
- Last Tip
Improve Site Navigation
Google seeks to improve the user experience. A user-friendly website will improve your SEO rankings. By improving your website navigation you make your site more appealing and valuable to visitors.
Google’s goal is to help users find the information they’re looking for as quickly as possible. By making your content relevant and valuable, you ensure that the traffic coming to your website is targeted.
The accuracy of information will ensure that your site ranks well in search engines.
P.S.
Many marketers and website owners disagree with Googles’ ideas and algorithm updates. They say that Google is trying to create the perfect online world but it forgets that there is no perfect world. Google will create an online world only for AI machines and not for humans.