You can use this Google technique to win back the visitors that interested in your business, products or services and then lost in the online world. There are many customers who express interest in a product but they get disappear later. The idea of remarketing is to call them back into your business.
Google Remarketing
The Google remarketing idea is very simple and pretty clever. It is basically a way of advertising your website when the visitors are on other sites. When your clients visit your website a specific code is placed in their cache file. (A Spy, like the old movies!) This identifies the specific pages on your website. When the client visits other web pages and if he is using Google’s advertisement services, your ad appears on the page he is visiting.
Google Remarketing Features
-Like most Google programs, It’s very clever and pretty effective.
-An extremely valuable tool for B2B sales and lead generation people.
-Valuable for promoting special offers and building awareness, hype.
-Your advertisement program becomes more targeted.
-You can call back the customers that have shown interest and forget it or overloaded with ads and info’s (Very common symptom of the online users)
The Google Customer Match Program
This program allowed the advertisers to target custom audiences by using the email addresses from their Gmail, YouTube and Search campaigns. This feature is a powerful tool and as the online advertisers discovered methods for using it, Google expanded further in 2016 to maximize the shopping campaigns.
Customer Match is easily outperforming all other competitors on Google SERP. The expanded reach is awesome, especially for the advertisers that do not have large customer email lists.
This new and improved Customer Match allows the advertisers to target their clients by matching their phone numbers and mailing addresses. So, during their ad campaigns, the advertisers can create a database of customer email addresses, phone numbers, mailing addresses etc in Google AdWords.
The new AdWords UI allows you to upload the data using audience manager. Google provides a comprehensive guide for formatting and uploading the client data. You can use the data to create targeted ads.
The Google Customer Match Feature
This is an exciting feature for all the marketers especially to those who have already discovered the power of Google Customer Match.
Google Customer Match Tips for Your Successful Campaign
1. Bring the offline clients online. This is a common problem for the offline businesses because they cannot target the audience in the same way as the online business campaigns. Bring the offline clients online by storing the email lists.
2. You can upload the list of existing clients to Google and it will create a list of similar or lookalike audiences. Wouldn’t it be great to have a list which tells you who the highest paying customers are? You will get more clicks and conversions this way.
3. A problem with remarketing is that if the user changes his device, you lose the track of his information. Cookies are not interchangeable on devices and they do not move to the new device. This problem can be resolved by using the Google Customer Match.
4. Do not allow the existing customers to see your remarketing ads. Use the Customer Match lists to exclude existing clients. Create some exclusive offers for the current customers. Make two sets of ads, one for the existing customers and the other new ones.
5. Google Customer Match is very effective and can be useful in account-based marketing. It allows you to target specific organizations or clients you wish to reach. For example, you can find the customers who spent 2K on online shopping last month.
6. A normal adult user gets more than 100 emails every day. This makes it hard for the right email to stand out in the inbox. For this, you can use the Google Display Network and increase brand awareness.
The Opportunity
The engagement of customers combined with remarketing create a great opportunity for the marketers. Now you have a chance to reach an audience that has possibly lost interest in your product or business a long time ago. You remind them of your online presence.
Effective Solution
The solution was built by Google to target the companies that sell online and are basically looking to reduce shopping cart desertion rates. The abandoned cards it’s a big problem for all the online businesses. Even if you don’t actually sell, you will maximize return on investment into Google Keyword advertising.