Google is the most popular search engine in the world (global market share of 89%). Each day, 3.5 billion searches are performed on Google.

Google: Free Tools to Improve Your Marketing Strategy

With so many people using Google to search for information online, businesses and marketers need to understand the Google algorithm. That knowledge will help them to improve their SEO strategy and increase sales.

While you may know how important Google is for searches, you might not be aware of everything else it has to offer.

Google has many free tools available for people to take advantage of. As a business owner, you can use these resources to improve your marketing efforts.

Here are the top free Google tools to improve your marketing strategy.

1. Google Drive

Google drive it’s a great way to safely store all your marketing content in the cloud.

You can stay organized and know you can access all your documents and pictures from anywhere. This is much more effective than storing important files directly on your device or an external hard drive.

Unlike hardware that can be lost or destroyed, Google Drive is immune to accidental damages, fires, floods, and theft.

The first 15GB of Google Drive storage is free.

2. Google Alerts

Google Alerts will notify you about anything you create an alert for.

Google alerts even offers suggestions based on what’s trending, covering a variety of topics such as:

technology
health
business
entertainment
finance

3. Google Analytics

With Google Analytics, you can learn more about your website visitors. Google Analytics will show you the demographics of people who navigate to your site.

This will give you a much better understanding of your target audience and whether your marketing efforts are appealing to the right group of people.

Find out the locations of these users and what language they speak.

Google Analytics will show you the operating systems and web browsers they use. This tool will even tell you what percentage of your traffic is coming from mobile devices.

4. Google Webmaster Tools

Google Webmaster Tools will help you figure out how healthy your website is for search engine discovery.

With Google Webmaster Tools, you can set alerts for anything that prevents your website from being discovered in searches.

Analyze your search traffic to discover how people are finding you right now. This tool will help you fix what’s wrong with your site if you access the list of the top issues.

Google Webmaster Tools has guides and online courses that show you exactly how to make an SEO-friendly website.

5. Google Keyword Planner

Google keyword planner is part of Google ads. This tool will help you find keywords and phrases related to your business.

Discover relevant keywords and get suggestions for bid estimates based on how competitive certain keywords are.
Google Keyword Planner will help you with long-tail keywords as well.

These types of keywords won’t have as high of a search volume, but they’re much less competitive. Plus, these leads will be more qualified and therefore more likely to convert.

6. Google My Business

You can set up a free Google listing through Google My Business.

When a customer searches for businesses on Google or Google Maps, your free listing will show up as a result.

When they click on your business, you want all the information to be as accurate as possible. All of this can be controlled with this tool.

The listing will have your phone number, website, address, and store hours. Also, you will have access to information about how people found your business listing online: from a direct search or organic searches.

7. Google Insights

Your website needs to operate and perform at a high level. Google Insights will help you to improve your website.

This tool analyzes the content of your web pages. You’ll get information about the page loading speed.

Google will suggest how you can make your web pages load faster.

This is crucial from a marketing perspective. You just got someone to click on a link or navigate to your site as a result of one of your campaigns. Don’t lose them because your page loads too slowly.

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