Google E-A-T is an acronym of words Expertise, Authority, Trustworthiness. E-A-T doesn’t directly affect Google search engine results pages (SERPs), but many SEO experts believe that poor E-A-T scores influence rankings indirectly. Because a poor score means poor quality. So your website needs a good E-A-T score to increase your rankings on Google.

Here is a simple guide about Google EAT score and how to rank higher on Google.

“Expertise” – You need to be an expert in your field or niche. Expertise means you need to show your skills. Expertise’s vital for medical, financial, or legal websites. The good news is any site can show expertise if the content is high-quality and useful for users.

“Authoritativeness” – You need to show that you are an authority. You can get this from the expertise you have. If your page is a community or forum discussion, the quality of the conversation drives authority. Credentials are necessary.

“Trustworthiness” – You need to show users they can trust you and your website. Trustworthiness is especially important for eCommerce websites that ask users for their credit card information.

Your site should make users feel safe. You need to have an SSL certificate on your site as at least 70% of first page results are using SSL.

Why E-A-T is Important for Your Website

E-A-T determines a website’s value. Quality raters keep E-A-T in mind when judging how good a site or page provides what they need. They look to see if they’re getting a good online experience and if the content meets their standards.

If the raters feel like a user would feel comfortable reading, sharing, and recommending, then your site has a high level of E-A-T.

Think of E-A-T as the reason why users would choose your site over your competition. E-A-T could have a direct impact on how Google receives and ranks your website.

Google says that a page or site found lacking in E-A-T is a good reason to give a page a Low-quality rating. So if you aren’t an expert, an authority, or trustworthy, your site page could be considered low quality.

You need to create engaging, useful, and accurate content. Also, you have to use E-A-T to meet the needs of both quality raters and actual users.

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