How to create a successful search engine optimization strategy for your business? Need some stats and facts to help you? What’s the connection between Google and SEO these days?

Google And SEO Stats In 2021

Here are some useful stats you need to know about Google and SEO in 2021.

1. Stats About Google

1. Google-owned 91.38% of the global search engine market share (December 2020). It has hovered around 90% for a decade now.

And that’s the reason you’ll find most search statistics revolving around Google. Baidu, Bing, and other search engines tend to get passing by mention.

2. The search giant relies on algorithms with numerous factors in its ranking systems.
3. In an Ahrefs study, 90.63% of pages were found to get no search traffic from Google.

2. SEO Stats And Facts

1. 51% of smartphone users have discovered a new company or product when searching on their phones.
2. According to Google, 27% of the entire world population is voice searching on mobile devices. Globally, over 1.1 billion smartphone users will use voice technology once a week.
3. Google processes over 40k search queries every single second (that’s over 3.5 billion searches a day).
4. People using Google for local search queries visit 1.5 billion locations every month. So 32.8% of all internet users visiting a local business.

3. Backlinks And Keywords Stats

Links from other websites (Backlinks) count as a “vote” for your site and are among the top three ranking factors. Google’s algorithms have long relied on them to rank web pages.

Keywords, on the other hand, have matured in the role they play in an SEO strategy. Here are some top link stats and facts about keywords you need to know:

1. Ahrefs found that over 66% of pages have no links. But more links meant more organic traffic. Also, 90% of pages get no organic traffic from Google either.
2. Also, many domains were found to have reciprocal links (two websites linked to each other). Ahrefs conducted this study on websites with at least 10k organic visits/month.
3. 16% of the most popular keywords are responsible for 60.67% of all searches.

Use these search engine optimization stats to improve your SEO strategy and rankings on Google.

You need to understand your audience to find what works for you!

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