Are you a freelancer? Here are some tips about how to promote your freelancing services on social media.

There are many freelance services on demand. Freelancing opportunities have increased a lot even before the pandemic.

Almost 60 million U.S. workers performed freelance work in the last year.

If you have defined your goals and potential clients, the next step is to make sure your freelancing business is legal.

Then, it’s time to establish your presence on social media platforms.

Social media has great marketing opportunities for freelancers.

1. Advantages of Social Media

With social media, you can advertise your services and build strong relationships with your customers.

Here are some interesting advantages of social media.

Broad reach — without a broad reach, many potential customers will not learn about you and your services.

Free or inexpensive — you can open business pages or create a business profile for free on many social media platforms. Don’t skip this step since you want to spread information about your services and boost connections with potential customers.

Ability to target specific groups — social media allows you to target particular groups in specific locations.

Personal — social media networks let you communicate with individual customers and groups.

Fast turnaround — quickly distribute information about your business to many people.

2. Top Social Media Platforms

The top social media platforms that could be used by freelancers are:

Facebook – an online social media and social networking service and the gold standard for social media ads and paid promotions.

YouTube – an online video-sharing platform where users can watch, like, share, comment, and upload their videos.

Instagram – photo and video-sharing social networking service owned by Facebook.

LinkedIn – the world’s largest professional network designed for anyone who is looking to advance their career.

Twitter – microblogging and social networking service where users post and interact with messages (tweets).

Blogging (not a social media platform, but still a great way to promote your services) – websites that contain a series of blog posts or articles about topics of interest to the author and their audience.

The first step is to decide which social media network to promote your services on.

Instead of trying to open an account on each social media platform, it’s better to use one or two platforms that make the most sense based on your industry and desired audience.

Use LinkedIn – Top Platform for Professionals

a) LinkedIn is a great platform that helps you promote yourself as a specialist and connect with people in your field or even get hired.

Here are a few recommendations you need to know.

Create your profile: Signing up and opening an account is the first step to using LinkedIn for promoting your freelancing services. Your profile is what your potential clients or employers will find when they’re searching for someone with your expertise.

Include as much experience as you can in your profile.

If you’re a UI designer, for example, mention all your experiences, professional and personal projects, and everything you did. It’s like your digital freelance portfolio – the more relevant items on there, the better.

Build your network: The real power of this platform lies in its networking opportunities. By creating your network, you will stay aware of what is happening in your industry.

You can follow people, companies, or even topics you might be interested in.

You can also participate in conversations and different events like seminars or workshops. With LinkedIn, you can reach out to the hiring community and notify your connections that you’re open to job opportunities.

On LinkedIn, you promote yourself through your portfolio samples, your best pieces of writing or designs, or links to the projects that showcase your work.

Also, on LinkedIn, you can share your blog entries or create a custom article just for your LinkedIn targeted audience.

b) Blogging – A Pretty Effective Way To Promote Your Freelance Services

If you want to build awareness about your business through blogging, you need to create content that matters to your readership.

Technically, creating a blog is easy since most website platforms have built-in blog features.

Remember that one of your main goals with blogging is to build a subscribers list. If you have your readers’ email addresses, you can send them your new content or promote your services anytime you want.

One of the first steps is to figure out a way to get their email address before they leave your blog.

The best way to do that is to offer something of value in exchange, like a free consultation, a sample of your product, a tutorial/webinar, or simply by promising great content delivered to their inbox.

Once you’ve built your list, you can use an email automation tool to take care of your newsletters and other various drip campaigns.

By creating a blog, attracting readers, and establishing trust with regular newsletters or emails, you can transform your small business and get it off the ground quickly.

Last Tip

Whatever social media platform or platforms you choose, your priority is your customers and clients.

Running the paid promotions isn’t enough. You need to have regular conversations with your audience, answer their questions, analyzing user-generated content, provide value, and help your target audience.