What Niche Marketing Really Is
Niche marketing is selling specific products or services to a limited audience. It’s very easy to create a niche marketing plan and target the people who are most interested in what you have to sell. You can sell your products or services to your target audience.
Finding the right niche for what you have to sell isn’t difficult. Just think about who the people are who would be most interested in what you have to sell. For example, if you have a shampoo formula that will take chlorine out of a person’s hair, you can’t compete with giant companies that sell shampoo but you can narrow your market down to a niche and target sales to those who have swimming pools.
You buy a domain and build a website to advertise your product JUST to people who have swimming pools. Niche marketing is selling a product or service to those who want or need the product the most.
How to Research and Find Your Niche Online
Deciding on what product or service you will promote in a niche market should be based on a simple principle. There should be a demand for your product or service. You want to offer something that people actually need, something that will make their lives better, make them look better, or help them solve a problem.
Once you have chosen a product or service to market, researching to find the right niche for your product or service is the next most important part of beginning a niche marketing program.
The things that you need to know are where they spend their time online, and what makes them tick from a personal and business point of view. There is a niche marketing software that can help you learn these things about your potential niche market.
The next thing you need to learn as you research your online niche market is what you can reasonably charge for your product or service. The best and most effective was to do this is to visit sites that advertise products or services similar to what you have chosen to sell.
It should be easy to see if they are giving away a service or selling the product at a price far lower than you would have to charge.
If you can determine that there are people out there who are willing to spend money to buy what you are selling and you can identify those people then you have a niche marketing product or service that can make money on the Internet.
Sometimes you need to reframing your product or service to make it more attractive, better or just different than what others are selling it for. Research is the key to successful niche marketing.
Niche Marketing and Internet Marketing Niche
Comparing niche marketing and an Internet marketing niche is equivalent to comparing apples with oranges. Apples and oranges are both fruits. Niche marketing and an Internet Marketing niche are both forms of Internet marketing but as different as apples are from oranges.
The term ‘niche marketing’ means selling a specific product to a specific type of buyer. There are far less competitive niches than an Internet marketing niche. Most niche markets are more open to the latest marketing strategies, as well.
Small niche markets are not overstocked with gurus and marketers and are much easier for the beginning marketer to break into. A niche market allows you to promote your own niche product or that of a niche affiliate product.
There is a niche market for anything and everything you can imagine. A good product created by you or someone else that will appeal to certain people, some advertising and the desire to succeed.
The Internet marketing niche, on the other hand, means that you will be promoting your own Internet marketing product. This is a very crowded field of endeavor and really difficult to break into.
It’s a world filled with gurus and marketers who have been playing and winning the game for a long time. This doesn’t mean that it is impossible to cash in on the Internet marketing niche because, of course, you can. But it’s a very competitive market.
How to Identify a Hot Market
People buy ‘how-to’ books and books that are devoted to solving their problems and/or making their lives better every day. By identifying the hot market books that are being sold in bookshops (online and offline) you can identify a hot niche marketing topic.
Go to the bookshops in your area and take note of the kinds of non-fiction books that are stocked. You should particularly note the ones that are self-help or how-to books.
Another option is the online bookstores. You can’t, of course, ask for information from a person but you can research the site and determine which of the non-fiction self-help or how-to books are highest in sales.
Finding out what books people are most often buying can give you some insight into what the hot market subjects are. Armed with this information, you can go about creating a niche marketing website that will have a better chance of becoming successful.
Why Niche Marketing is a Very Effective Way to Make Money Online
Niche Marketing is the last great frontier for the small business entrepreneur. Out there in the ‘real’ world, small businesses don’t have a half fair chance of competing against the giant international corporations of the world.
The Internet has changed the odds for small business. The Internet has created a real equal opportunity for those who are willing to use it. There are several different ways to make use of niche marketing and succeed.
All of the ways require getting a domain and a web host, building web pages and adding content. Those are just the basic basics of Internet Marketing in any form. Then there are the choices of how to go about building a successful niche marketing site that will provide you with a profit
1. You can create an informational product.
An informational product can be articles, reports, columns, audio or video, or other things. These can be sold as stand-alone products or used for advertisement or promotional causes.
2. You can build a content-rich web site that will be so interesting it will draw potential customers again and again.
3. You can publish newsletters and ezines that are so full of pertinent information that people will happily pay for subscriptions to them.
All of the above-listed ways can be used to create a niche marketing website that has the capacity to make money. There are two things that all of these methods have in common.
1. The topic must be one that helps people solve a problem, makes them healthier or happier, or provides them with information that they want or need in some way.
2. The content of the website, no matter the topic, must be relevant, timely and interesting to the people who are reading it and the website must be easily navigated and mobile-friendly
Making Money From Content Rich Sites
Making money from a content rich niche marketing website can be very easy or very difficult. First, let’s define and describe what a content rich niche market website is and how it works.
A person will find niche marketers when he types words into his favorite search engine and hits search. Let’s say he types in “Improving my golf score”. He will get many hits that will provide links that take him to niche marketing sites.
On these sites, he will be asked to enter his email address and opt-in to receiving a newsletter. Since he is in need of learning how to improve his golf score, he willingly does that.
On the content-rich site, he will find articles and other information about improving his golf score and advertisements for products and services designed to help him improve his golf score.
If you are the niche marketer, the opt-in email address supplied is pure gold because you will have a customer or a potential customer. When he buys the products and/or services that you are advertising on your site, you will make money. Having a content-rich site enhances the possibility of sales.
The trick to making money from a content rich niche marketing website is to have a topic that helps people solve their problems, makes them feel better or look better, or supplies them with information that they need.
You will need to have related products and services advertised on your site since that is where the income actually comes from. The website content is what makes people visit your site again and again.
The more content-rich it is will determine how often they visit and how long they stay. The longer they stay the more opportunities you have to sell to them.
Sell Info Products To Hot Niches
There are a lot of people who would love to be able to create a cool informational product and be able to make a great living (even get rich). The truth is that that lovely vision can become a reality but you need to work hard. Successful niche markets for an informational product don’t grow on trees or fall out of the sky.
The first thing you need and must have to create an informational product is an idea, subject, topic, that will fill the needs, solve a problem, or just make life better for some particular people.
You are surrounded by ideas if you just look. Look at yourself first. What is your biggest problem? Are you passionate about a hobby or a sport? These kinds of things are the stuff of which informational products are made of.
So the very first thing you need is to identify a topic and, thereby, a market.
Another thing that you need to have in order to create an informational product which will become successful is research. Every topic and every subject are not going to make money.
Many of them will…but just as many will not. The best research is accomplished by reading and talking to people who have succeeded in niche marketing informational products. Ask. Read. Research.
When you have an idea and have done the research that has proven that there is a market for your informational product, the rest is just a matter of creating the product building a great website and advertising it.
Make Money from Home with Niche Marketing
One reason that so many people want to work from their homes is that there is no need for a large financial investment to begin an online business. One doesn’t need to invest heavily in product development.
Those who have expertise in almost anything can begin by simply writing an e-book and promoting it or obtaining a website and promoting products that are produced by others.
Think of the people who promote products that are produced by others as the modern version of the old door-to-door salesman except instead of knocking on one door at a time they knock on the doors of millions of people at the same time with the help of the Internet.
Another attractive reason that draws people to a work-at-home job or small business is the fact that they don’t need other people. One person working from one computer these days can accomplish the same things that once required many people working many hours to accomplish.
A sole proprietorship business isn’t required to file separate tax returns or pay any special taxes on income that is earned in the way that a corporation, an LLC or even a partnership business is required to do. The taxes levied on a sole-proprietorship business are just for personal income.
The Internet isn’t called “The Information Super Highway” for nothing. A person can make a very good living selling nothing but information on it. The populations of every nation in the world have learned that if you want to know anything about anything, you get on a computer and ask the question.
They have also learned that you must pay for special information and they are more than willing to do just that. A person who has special knowledge of a subject and could be considered a ‘guru’ has a market for selling that information on the Internet.
All that needs to be done is to set up a website, publish the information, advertise and sell the information. It’s a wonderful concept and information is a wonderful commodity.
There is no inventory to maintain and no shipping or handling costs involved to deliver the product. Everybody gets what they want. The seller gets paid for delivering information to a person who wants that information. Everybody is happy.
There are so many advantages of working from home for the individual as well as for owners of large businesses that it is truly the way that ‘work’ will be done more and more in the future.
Looking for Problems to Solve via Forums
Niche marketing helps to solve real problems that real people live with every day. If you can come up with a product or service to promote in a niche market that will help people solve their problems then you will have a money making niche market website and can quickly build a long list of potential customers.
Everything from a hangnail to a golf swing to chronic disease is people problems that they are looking for help to solve.
A good way to find out what people consider a problem is to visit online forums. People talk about anything and everything online. They discuss subjects that they wouldn’t talk about with their best friends for the simple reason that they can remain anonymous.
They look for solutions online for the very same reason. By visiting forums and taking note of what people are most concerned about you can search the Internet for products and services that will help them solve those problems.
Gather information about the topic. Write or have written for your articles about the topic. In this way, you can find a topic and build a content-rich website for niche marketing that helps with the problem you have identified and that will serve the needs of people.
An additional way to use forums to help you build a niche market website is to join a forum. Identify the problem being most often discussed, post a question that will produce many responses and use those responses to write an e-book on the topic.
The fact is that many people will buy an e-book that is filled with information they could actually gather for themselves. They will also purchase e-books that will tell them what other people with the same problem they have to think about or are doing about their common problem.