One of the crucial aspects of Search Engine Optimization (SEO) is to find the right keywords.
The good news is that you don’t have to guess whether a specific keyword is the best choice for your organic traffic and SEO strategy.
Free Keyword Tools: How to Improve Your SEO Strategy
There are many excellent keyword tools online, designed to help you identify the best search terms and phrases to use in your text.
And also, many of them are completely free.
keyword research is about finding what people are searching for, the terms or words they’re using, and if it is possible to outrank the pages already in the SERPs.
So using a keyword tool, you can find the right keyword or phrase to boost your SEO and traffic.
There are many keyword tools out there. And many of the free options are good or better than paid options.
1. Google Keyword Planner
If you’re looking for an easy-to-use keyword tool you can use Google Keyword Planner.
It comes straight from Google and offers data that shows exactly what people are looking for online.
The platform has a clean layout and is simple to use for those just learning the process of keyword research.
The downside is that it does not include information from other search engines, like Bing.
This can be a problem if you have a niche topic that doesn’t typically do well on Google but is popular on other search engines.
2. Moz Keyword Search Tool
You probably know that Moz is an industry leader in organic search.
But you might not be familiar with their tools, including their free Keyword Search Tool.
This platform allows you to perform detailed keyword analysis with elements like sorting by predictive keyword metrics, looking at keywords in question format, and more.
It’s an excellent option if you want more than basic research, but you don’t have a big budget.
It’s a good way to test drive one of their free tools first.
3. SEMrush Keyword Magic Tool
SEMRush is a platform that’s synonymous with SEO reporting.
Their tools are robust and offer valid insight into how well your digital marketing strategy is working.
They offer a budget-friendly solution – the Keyword Magic Tool.
You can use this free tool to get over a million keyword suggestions from just one seed keyword.
Also, you can analyze the competition score and see if it is worth trying to target with your copy.
There’s a limit of researches you can do in this free tool, but it’s still worth a try.
4. Rank Tracker
There are many reasons to like Rank Tracker. The most important is that they combine many free keyword tools into one solid package.
It includes twenty-three of the top-ranking tools to give you access to more data, more keyword suggestions, and a better overall view of the topic you’re researching.
In addition, there’s a database of the keywords your competitors rank for and an element that considers popular misspellings to help you find less obvious keywords.
Rank Tracker is one of the best free keyword tools.
5. Ahrefs Keyword Generator
Ahrefs is another big name in the SEO world.
Ahrefs keyword generator offers plenty of data on what people are searching for and how competitors are ranking for similar terms.
Also, it takes into consideration dozens of global search engines — not just Google, Yahoo, and Bing.
If your business and target market are based outside the United States, this tool can help you to get accurate keyword data.
6. Bulk Keyword Generator
For businesses within a specific industry, Bulk Keyword Generator is one of the best free tools to use for better research.
Select your niche from a list and the tool generates the most important keywords to focus on.
The keyword list you receive when you use this tool is huge. It gives you ideas for blog posts, articles, and more.
7. Google Autocomplete
Need to do keyword research, but you don’t have time? Google Autocomplete is a good solution.
Just open up a new browser window, go to Google, and start typing in a search term.
The results will start an autocomplete for you, which can help turn one or two-word keywords into longtails.
It can also give you an idea of what people are searching for or how they’re phrasing a particular question.
The process is basic, but it is an excellent option if you need one or two quick additions to your keyword list.
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