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Cost management is one of the important factors in planning video marketing strategies. You can manage your costs better if you know that you can produce effective and good quality videos for free. Here’s how you’ll make your free content videos and SEO tips you need for high rankings.
1. Equipment, Tools
You’ll need the following to create your video: computer and webcam, internet connection and you. Since you already have these, you have zero cost for equipment and tools.
2. Video Creation Software
There are various video creation software that can be downloaded and used for free.
For video presentations, PC users can use the latest PowerPoint version, Camtasia Studio, and many more if you’ll search online. It’s important to choose a program which allows you the option to control the movement of the slides or to move the video forward or backward as you discuss your presentation.
Screencasts is the preferred style in how-to videos as well as in videos showing solutions to problems. PC users can use Screencast-o-matic.com, CamStudio, etc. Jing is a popular software that can be used for both PCs and Macs.
To create Talking Head Videos, you need a software to record the images and audio from your webcam. To make your video interesting, add props or graphics to highlight important points in your presentation. Don’t forget your own performance – smile and talk clearly.
3. Video Editing Software
Edit your videos to make it fit your purpose in the shortest possible time. Don’t forget to add the appropriate text, graphics and music to create effective content for online video marketing.
Add text below the speaker’s face for added information such as: speaker’s name, company name, or website but take them out after a few seconds. Add music to call the viewer’s attention.
Emphasize your Call to Action with text to make it more powerful as well as to avoid any misunderstanding or confusion regarding the information you are sharing. You can search online for other free editing software.
Make sure your free videos have the following components: Short but effective introduction; Content that matches exactly with the video title and Call to action which specifically requests the viewers what to do.
SEO Tips for Your Videos
The poor content quality of some websites led to the changes implemented by Google to improve the search results. One of the changes is that online video are indexed by Google and websites with well-optimized videos are ranking high in the search results. Videos are now considered as more interesting content than just text.
How are online videos optimized?
Here are some video marketing tactics that you can use to help your website rank #1 in the search engine results.
1. Search Engine Optimize Your YouTube videos
Uploading your videos to YouTube won’t improve your website ranking if they are not search engine optimized. Many internet users regularly visit YouTube but you need to apply the following so that YouTube visitors find your videos and your website.
Your channel as well as video descriptions should include clickable links to your website. Don’t think that it’s enough that your URL appears on the video. Make it easy for the viewer to reach your website by providing a clickable link.
If you want links on the video itself, use YouTube’s “annotations” feature.
Create video titles, description and tags that include your keywords.
All videos must include a clearly stated call to action.
2. Create Entertaining and Useful Video Content
Although there are many tips on how to make a great video, it’s hard to predict what will make a sure hit among viewers. In addition to a superb videography and script, some videos are also lucky to have caught the interest of so many people because of its unique content.
Useful “how-to” videos that are clearly presented.
Helpful videos such as: how to save money, how to maintain equipment or appliances, how to…
These videos should be well researched and presented because if the procedures or steps don’t produce the expected results, viewers will stop sharing them.
3. Use Long-tail Keywords
Just like in other forms of web content, using videos will also have better chances in reaching top Google ranking with niche SEO keywords. Apply the usual SEO rules used in text content. The advantage of using videos is that they are more interesting to website visitors.
Using videos is the new way to improve your website content and traffic as long as you follow the above-mentioned tips. Online video marketing is an effective way for new websites to fast track their way to the top of the search engine rankings.
P.S.
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