Stories are on the rise, and now they are very important for your social media content marketing strategy success.

Facebook alone now sees more than 1.25 billion people using the Stories options across its family of apps every day. Facebook CEO Mark Zuckerberg recently noted that ephemeral stories are among the fastest growing areas of online communication.

As a social media marketer, you need to be considering Stories in your marketing strategy.

So what makes a good brand story, and what are the key elements you should focus on to ensure your stories stand out? Facebook has published a new report looking at exactly that – the full report (available here) outlines a range of key considerations in detail, but you can also get an overview of the highlights in this infographic.