These days, it’s easy to build an email list with just a free landing page, an email service provider, and some effective list-building strategies:
Start small and build your list before creating a website
Leverage other peoples’ audiences to grow your list
Attract visitors and entice them to subscribe with an irresistible offer
Here are three simple strategies you can use today to build an email list without a website.
- Build your list with an effective landing page
Sure, you need a website to help spread the word about your business and scale your audience. But you can start gathering emails and collecting feedback from potential buyers with just a simple “coming soon” page.
Launching your business with a simple landing page is a great way to reach and grow your target audience. A well-crafted coming soon page helps build anticipation and excitement, encouraging visitors to sign up for your mailing list so you can keep them up-to-date.
Once they subscribe, you can email them to collect valuable feedback and allowing subscribers to shape the final product.
Creating a coming soon page also helps you overcome procrastination and launch sooner. Less work means you can launch sooner.
How to create a coming soon page without a website.
Choose a landing page builder
There’s a wide range of free landing page tools you can choose from. No matter which tool you choose, it’s easy to create a simple landing page to collect email addresses without needing to write any code.
When choosing a landing page builder, make sure the tool you select provides a range of templates for different use cases. Look for tools that support custom domains. A custom domain name lends a professional feel to your landing pages.
Choose an email marketing tool
Most free landing page tools provide direct integrations with different email service providers, although you might have to export your list and import it manually into your email tool.
Share your landing page
Now it’s time to get out there and share your landing page with the world. Emailing friends, family, colleagues, and anyone else who might be interested can help kickstart your list growth.
Create some social media posts and ask people to share your page with their audience if they find it valuable.
- Attract subscribers with a giveaway
No matter whether you sell software or services people love getting free stuff. Hosting a giveaway is one of the fastest ways to build trust without a website and grow your list quickly.
How to run a giveaway without a website.
Choose something to give away
Choose a giveaway item your audience would love to win but isn’t something that’s of interest to everyone. Giving away a free iPad might bring in lots of subscribers, but most of them won’t be interested in your products or services.
Your giveaway doesn’t have to be your products, either. Giving away other peoples’ products often means they’ll help cross-promote your giveaway to their lists or share it on social media.
Set up a landing page for your giveaway.
Landing pages are a great way to host your giveaway. You can share prize details and let people sign up for your email list on the same page. Make sure you include details on the prizes you’re giving away and how to enter.
Promote your giveaway to attract subscribers
The more creative you can be with getting the message out, the more effective your giveaway is going to be. Start by emailing your audience, it’ll encourage them to share with others.
If you’re partnering with another company for your prize, ask them to share it with their audiences as well. Once people sign up, create an email sequence asking them to share the contest on social media.
- Leverage other peoples’ audiences as a podcast guest
Whether you’re a blogger, online creator, or entrepreneur, growing your list is all about creating a connection with your audience and building trust.
But how can you build trust without a website or an existing audience?
It’s simple: tap into someone else’s audience.
Leveraging someone else’s audience is a great way to build relationships without being super salesy, share your message with a whole new crowd, and grow your list much more quickly than starting from scratch.
Become a guest on other peoples’ podcasts.
Becoming a podcast guest is a very effective way to grow your list without a website. Podcasts are growing in popularity. The number of podcast listeners in the U.S. reached 75 million, with predictions that this number will more than double to 164 million listeners by 2024.
Podcasting will become more popular over time.
Podcasting lets you use your precious time more efficiently. Writing a guest post might take upwards of 5-10 hours, but you might only spend a half-hour preparing and another half-hour recording each podcast interview.
Finally, podcasts are great for building your reputation online. Googling your name will bring up dozens of pages with your name, your message, and glowing testimonials and reviews of your work.
How to become a podcast guest without a website
Find some relevant podcasts to pitch. For this, podcast directories are your secret weapon. Search for topics relevant to your online business. Apple Podcasts also provides a huge directory of podcasts organized by category.
Podcast hosts also rely on you helping out with promotion, so make sure you link to each podcast episode you’re on in your email newsletter or queue up a few social media posts.
Now here’s how podcasting helps you grow your list. During the show, mention a special offer for listeners of the show. This could be a free lead magnet, a discount on your products or services, or an early bird offer for a product you’re launching soon.
You don’t need a huge amount of traffic to get started. Even if you don’t have an audience, you can still build an email list without a website.
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