Today, it is not enough to have a professional website to promote and market your online business. You will also need effective marketing solutions to market online successfully your services or products.
Fortunately, the internet has also very effective marketing solutions that any business can use to reach their target audience. When you have the right tools, it is actually possible to enjoy successful and profitable online marketing.
1. Content marketing
It is marketing that is done by sharing media and content publishing to acquire and engage customers. It can be done on a business blog where you make regular posts, photos, videos, case studies, infographics, podcasts, etc.
Content marketing focuses on customer, viewer or reader communication as compared to direct selling. When you make the right choices with your content marketing, you easily create business awareness and readers start considering the services or products that you have for them.
It is also an approach that can fetch you direct sales when you have a good SEO strategy. WordPress is a great platform you can use to market your content for free.
2. Social media marketing
The social media platforms have become part of everyday living for millions of people. Social media marketing is a process used to gain web traffic or attention using popular social sites.
The fact that a large percent of internet users must access their social profiles helps business in passing their messages across fast and effectively. When it comes to social media marketing, there is the advantage of having your content shared across the board fast and easy.
When you have plenty of social activities you will rank high and this works in promoting your business. There are very good tools you can use to get the most from your social media marketing efforts.
3. Search engine marketing and SEO
This kind of marketing focuses on main areas which are search engine optimization and pay per click. There are so many search engines that you can use to submit your website with a purpose to market it.
With the right use of keywords and phrases, then your visibility is improved on the search engines and this ranks you higher. You can also get into PPC advertising programs where you get placement on search engines at a small fee for every click generated from the program.
4. Email marketing
This is marketing that is done via email and it has been around for years and even though it is not as popular as social media marketing is now, it still does work well for any business when it is executed carefully.
Basically, this is where you make a product or service awareness through email. You can send product offers, customer newsletters, and coupons to help them take advantage of what you have. An email marketing campaign that is packaged well can have excellent results.
Effective Digital Marketing
The online methods to promote products is known as digital marketing. This approach is both times saving and cost-effective. Digital marketing is done through items such as cell phones, SMS, MMS, instant messaging, websites, emails, banner advertisement, and digital billboards.
Digital marketing involves some of the techniques of direct marketing and Internet marketing. In digital marketing, traditional methods of promotions are executed digitally. It involves marketing in two forms, pull and push.
Pull digital marketing requires the user to pull or extract the content directly. The customer has to approach the promotional matter and see the matter by himself. Examples are websites, forums, and blogs.
All these require clicking on a URL in order to view the content. The content that is being displayed doesn’t have to follow any guidelines. The effort is required to only display the content on the website or forum and there is no additional cost of sending the information to the customer, but the customer has to make the extra effort of reaching to the content.
The customer doesn’t have to opt-in for such kind of promotion and one message is being viewed by all and it cannot be personalized.
Push digital marketing technologies requires the effort of both the marketer and the customer. The marketer has to push or send the content to the customer and the customer has to make the effort of receiving it.
This is a very effective kind of marketing and the investments surely earn a big return as it creates brand recognition. SMS, MMS, emails, RSS podcasting are examples of push digital marketing.
Since the content is sent to individuals, it can be personalized according to the intended recipient. Whether the message has been opened and viewed by the customer or deleted it can be tracked and reported.
Information related to the customer such as name, a geographical location could be traced. But when sending this kind of message, certain criteria should be met as the SMS and emails sent are monitored.
If the marketer doesn’t follow the rules and regulations properly, there is a possibility of messages getting rejected and blocked, before they reach the targeted audience and the message is considered to be spam.
A smart marketer sends out emails along with SMS and uses multiple channels to market his products. The type of messages being sent should also be different from one another. They should not only be text but animations, audios, and videos.
There is a possibility of using pull and push message technologies in conjunction like the email sent to a potential customer can have a URL or a banner ad, which on clicking downloads information.