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You have set up your business and now you realize that you need money for advertising. There are strategies that you can implement immediately to get your business your products and services “out there” on a tight budget. They are simple, yet effective, when implemented correctly.
1. Use E-mail
You have a personal e-mail list or contact information consisting of friends, colleagues, family, parents from school, church, volunteer organizations, or groups you belong to that you can tap into. The steps to tapping into those are:
a. Craft a well constructed message of what it is you have to offer. You must have a good and effective “Unique Sales/Service & Value Proposition. Offer a “Special Report” for free that really helps people out with information or answers questions within the niche you serve.
b. Go online and start to e-mail all your contacts information and links to your site. You have to have a very good “sales copy” letter. Invite them via e-mail and ask their permission to be placed on your newsletter, blog or “tip” list.
c. Find out what people or what they’re in the market for. The 18-35 demographic age group spends the most money in America. So target them initially. Figure how your service or product can help solve a problem they have or address a need they may have.
d. Then look for ways to build up your e-mail and business contacts such as through trade shows, chamber of commerce meetings, council meetings, Meet Up groups, and any other business groups.
2. Create & Distribute Press Releases
It’s free, very effective and can be a lot fun. Besides that the pros (as in Public Relations experts) use it constantly to keep their clients names in the media and in front of customers.
To start, go online and get samples of ways to write effective Press Releases and the various free and paid online press release distribution services. There are some services that charge a small fee for more extensive and better distribution.
The beauty of press releases is the ability for you and your company to broadcast a message or activity over the internet for free. The broadcasting, when properly executed, via press releases can get you a higher ranking on Google, Yahoo! or Bing as they view the press release distribution services as “authority” sites, and thus will rank your press release higher than say, for example, if you simply were to post a press release onto your company website.
So the next time a potential prospect, business partner or employer decides to Google or search your name on a search engine that particular press release may just end up being in the top 5 of the search results.
3. Seek Out Joint Ventures
Collaboration is much better than competition. So approach “competitors” and find out how the two businesses (yours and theirs) can work together on certain projects. There is strength in alliances and usually end up being win-win scenarios.
With joint-ventures it is important to make sure you define all parameters of responsibility, work, revenue splitting, etc. in writing prior to launching any joint-ventures.
4. Social Media
The social media is the new frontier for entrepreneurs: Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, etc. Social Media marketing is a great way to brand your company, yourself and your services for free. You can use it to broadcast any specials, promotions or product roll-outs you may have. You can use free software that ties all of them into one and with a push of a button you can post, for example, updates to your Twitter, Facebook, etc.
Many a thriving business now owes a debt of gratitude to social media via the internet. They created a strategic marketing blueprint to utilize the various social media sites that best would work for them and blitzed their way across the internet with impactful dialogue and interaction. In the process they built a loyal following of raving fans.
Social media has been key for start-ups, authors, experts, and now small to medium size businesses.
They are wonderful ways to start a buzz about your product or service just as long as you obey the rules when using them. Be useful and give helpful stuff out. But don’t just go on there, create and blast messages all the time. The users will get turned off to you and what you are trying to do. And you’ll come across as cheesy!
The key is engagement and the conveyance of helpful or useful information, tools, or tips in a given field of interest or expertise. For example, there are business owners, experts, and folks from all walks of life on Twitter that have built up a following of 5,000 to 17,000 people without spending a single penny on advertising.
In the process they have helped, educated and interacted with a ton of potential clients. It is important to remember that social media does require a commitment and organization but the results in terms of visibility, brand broadcasting, expert positioning and possibly sales can be worth it all.
5. Mobile & Text Marketing Campaigns
Mobile marketing is the most cost-effective, high conversion and fastest marketing response tool available for business owners to communicate with customers/clients via their mobile devices, iPhones, Androids, and iPads.
As with e-mail marketing campaigns, the mobile user or customer must opt-in to receive mobile or text messages from your company. It can be done via an offer. The benefits are huge, easy to measure and has a high ROI. The reach of mobile is higher than the internet.
The statistics on mobile and text marketing cannot be ignored:
* 4.8 billion mobile users vs. 1.8 billion internet users.
* 90% of text messages read in 2-15 minutes.
* 97% of all messages read or opened.
* 5x better sales conversion rates than e-mail.
* 7x better coupon redemption rates than e-mail.
* 91% of 270 U.S. million mobile users keep it 24/7 with them.
In all, it is ultra-important to develop a mobile strategy that can be implemented at any moments notice. Countless businesses utilize it to fill “gaps” in appointments. In addition, it has begun to be an important tool for non-profits and church organizations as a means to immediately communicate important information, promote events, gatherings, speakers, or request emergency donations.
Mobile and text marketing is an invaluable marketing tool for any organization, business, professional or expert to reach out to a loyal following and bring in new business through the door.
A clear blue-print is the first step towards execution of a successful advertising/marketing campaign. The rest is up to you as far as converting the leads obtained into happy and recurring clients.
P.S.
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