Content strategy is an art and a science. Successful marketers are great at the art part.
Even if you have a useful strategy, you spend tons of time on keyword research, topic selection, and performance tracking.
Artificial intelligence (AI) can be a major help on the science side of the content strategy equation.
AI-powered tools can help you create content strategies that are actually backed by data, not gut instinct, in a fraction of the time and at scale.
Here are some effective AI tools for your content strategy. Discover the benefits of artificial intelligence for your business.
1. HubSpot
HubSpot’s Content Strategy tool uses machine learning to help marketers discover new content ideas that perform well and validate those content ideas in the most efficient way possible.
The tool offers suggestions about which topic clusters to pursue based on competition and relevance. It also automatically performs competitive research on those topics to make sure they’re worth spending time on.
The result is a machine-assisted content strategy that takes a lot of guesswork of building successful content campaigns.
2. Concured
Concured uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next.
The result is an AI-powered Content Strategy Platform that automates content audits, topic research, the creation of data-driven content briefs, content promotion, and performance tracking.
3. BrightEdge
BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.
The solution uses AI to discover what people are searching for and help you create a content strategy to capture traffic and consumer interest.
4. Crayon
Crayon uses machine learning to give you competitive intelligence on exactly what your competitors are doing online. You’ll be able to see how the main pages of a company’s website change over time, which in turn reveals insights about their content strategy, targeting, and messaging.
This kind of information can be a goldmine of ideas for your content marketing efforts. Just search your top competitors or brands you admire using Crayon and get ready for a torrent of inspiration.
5. MarketMuse
MarketMuse is an AI-driven assistant for building content strategies. The tool will show you exactly what terms you need to target to compete in certain topic categories. It’ll also surface topics you may need to target if you want to own certain topics.
6. Vennli
Vennli is a content intelligence platform that helps marketers be more relevant to customers in messaging, content strategy and marketing communications.
Vennli gives you the power to measure your content metrics over time, so you can track performance at scale. And it offers smart recommendations on how to improve content effectiveness.
Make your research to find more effective AI tools. Then test the tools and choose the best for your business and your content marketing strategy.
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