There are some great and effective features that every eCommerce website should have to stay relevant and competitive.

eCommerce Website: Great Features You Need To Have

Here are 15 must-have features to attract online shoppers and generate more sales.

1. User-Friendly

keep it simple (KIS)

Simplicity is a top priority for your eCommerce website. Studies show that 76% of consumers say the most important characteristic of a successful website is the ease of use.

2. Mobile-Friendly Website

Mobile shopping keeps growing every month. You need to create a mobile-friendly website to provide a fast and user-friendly experience.

(Walmart increased mobile sales by 98% after optimizing its mobile site). A mobile-friendly experience for your shoppers will improve sales and rankings.

3. High-Resolution Photos & Video

Ecommerce websites should display multiple photos per product. The photos need to be high-resolution and optimized for page load.

4. User-Generated Reviews

Shoppers read reviews. Stats show that 95% of customers read reviews before buying a product. Also, 57% of consumers will only use a business if it has 4 or more stars.

So reviews are a must these days.

5. Special Offers

Most eCommerce sites are using special offers to attract more customers and generate more sales.

Special offers will motivate your customers to buy more and spend more time searching the site.

6. Wish Lists

A wish list is a great marketing technique to learn what your customers need, like, or desire!

Also, it’s an opportunity to promote your business. When shoppers share their wish lists with family and friends, they drive traffic to your eCommerce website and improve your rankings.

7. Social Proof

Brands and businesses that connect with their buyers on an emotional level create brand trust and advocacy.

Social media allows eCommerce brands to show authenticity and build trust with customers.

Social proof is important for your eCommerce website.

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