Are you looking for ways to generate more sales on your eCommerce website? Do you know how to optimize your site for Black Friday and Cyber Monday?

eCommerce: How to Increase Your Sales on Black Friday and Cyber Monday

Here are some tips for success in 2021

1. A quick summary:

Optimize your products for sales
Apply the right discounts, to the right products
Improve the shopping experience
Make your checkout process as good as it can be
Use social media to drive traffic
Send top-quality email marketing campaigns
Sort out your site’s images
Decide what to do about shipping costs
Provide standout customer service
Test load capacity
Test email marketing in advance
Test your site across different browsers

2. Black Friday and Cyber Monday best practices

Black Friday and Cyber Monday are two huge days in the eCommerce calendar.

In 2020 customers spent $34.4 billion during Cyber Week (20.7% increase in 2019).

Black Friday will be even bigger in 2021

44% more consumers shopped only online in 2020 compared to 2019
Ecommerce holiday sales increased by 32% in the last two years
Over the 2020 holiday season, revenue per website visit increased 10%

3. Black Friday and Cyber Monday Rules

Many retailers get caught up in the competitiveness of Black Friday and Cyber Monday and risk damaging their brand with unethical practices. Here are a few rules of thumb to bear in mind:

DON’T spam customers with relentless emails.

Just because they’ve bought from you or signed up for your newsletter doesn’t give you the right to abuse their inbox.

DO always have an unsubscribe button on any emails.

DON’T offer promotions or products in paid advertising that you aren’t offering on the site. Customers must get what they were promised when they click on a paid advert.

DO offer genuine discounts. Don’t raise the price a week before and then drop it back down to its original price but advertise it as a discount.

You’ll be caught out and shoppers will punish you in the long run.

DON’T be rude to customers requesting refunds or making inquiries. Black Friday and Cyber Monday can be stressful, but you should always remain professional and courteous.

DO make sure any pop-ups you add to your website are as unobtrusive and relevant as possible.

We’d suggest they only appear after a visitor has been on your page for 10 seconds. There is nothing more offputting than arriving on a webpage only to be attacked by a pop-up immediately.

Last Tip

Black Friday and Cyber Monday are the biggest shopping dates on the calendar and so are super competitive.

Standing out in the crowd can feel impossible if you’re a small online store with limited resources.

But if you ask yourself the right questions, and take the right steps, you can ride the Black Friday and Cyber Monday wave and get in on the action.