An effective marketing strategy for your eCommerce is very important to drive traffic and customers to your online store. eCommerce marketers and business owners need to know trends and tips to create effective marketing strategies.
Here are some effective tips about how to create a successful marketing strategy for your eCommerce website.
- Email Marketing
Email marketing is when you send promotional email messages to your subscribers and customers.
There are many ways to use email marketing campaigns for eCommerce marketing. You can use eCommerce marketing automation to inform your customers about your offers, discounts, promotions, or giveaways. Here are a few different emails you can send:
Welcome emails: Emails sent to new subscribers or customers.
Sales, discounts, or promotions: Emails sent to customers notifying them about a sale or promotion. These kinds of emails can also be used to notify customers of a new product line or a giveaway.
Shipping notification: these messages are sent to inform a customer that their products have been shipped.
Nurture emails: these emails are sent to nurture the customer and bring them back to your eCommerce store or website.
- eCommerce and Content Marketing
Content marketing is a pretty effective strategy to generate more sales. Everything is content. Your product description, sales banners, product photos. All of this content can be used to send to your customers.
Content is a necessity to grow your brand and your eCommerce business. Content can have many forms:
Articles
Visuals
Product photos
Product description
Infographics
GIFs
Videos
Even memes
How to create a content marketing strategy for your eCommerce.
Your content always needs to drive people back to your business. Your content need to resonate with your target audience (customers).
Creating great content can be difficult and time-consuming, but it’s valuable because Google loves quality and fresh content. It’s the best way to achieve higher rankings.
So updating your eCommerce site with fresh, quality, and SEO-friendly content helps Google crawl and index your site. A successful content marketing strategy will generate more targeted traffic to your eCommerce website and probably more sales.
- Referral Marketing
Referral marketing is one of the most powerful strategies. It’s the old but classic word-of-mouth strategy. You need to encourage customers to refer their friends and family. You can offer a discount, a giveaway, or even a gift if they refer new customers to your eCommerce business. (Referral marketing it’s like affiliate marketing but more friendly).
Your happy customers is a great way to boost your business and revenue. Stats show that is easier and more effective to trust your friends who have similar interests with you and not a brand or business you may not even know.
- Instagram Marketing – Visual Marketing
Ecommerce marketing mostly is about visuals. If you are using Instagram to promote your eCommerce business you need to know some tips.
Use a posting schedule: there’s no rule for how often or when, but many marketers say “the more the better”
Use relevant hashtags: Instagram loves hashtags more than any other social media platform.
Put your eCommerce in your bio: Instagram doesn’t let you put links in your posts. So you need to put your link in your bio to drive traffic to your store.
Engagement: When customers comment on your posts, interact with them, and do what you can to engage them.
Look at your competitors to see what works best for them and then try their methods and techniques.
- Use Personalization Marketing
Many people get bored with ads and promotional messages. So you need to use personalization marketing. If you can personalize your messages, and even site recommendations, your customers will be more happy and active. You need to know what your customers need or searching for.
So you can easily fill their needs. (Great Tip!)
- Live Chat and Chat Bots
Live chat can increase your sales if you help your customers with instant answers. live chat can give your customers the information they need or help them to solve, fix, a problem. If you don’t help your customers they will go to your competitors. Help is pretty valuable!
You can even use live chatbots to answer common questions. These days many eCommerce businesses are using chatbots because they are pretty helpful and fast. Chatbots are working for free 24 hours every day!
- Retargeting Marketing
Many people (maybe all!) do not buy on their first visit to a website. So it’s very important to have a retargeting marketing strategy.
One of the most effective ways is to run retargeting ads on other websites. When a customer comes to your site and leaves without buying, you can use other sites that they are visiting to show your products. (Google has started this strategy a long time ago!)
You can also retarget customers with email campaigns.
These days many businesses are creating retargeting marketing strategies with the help of artificial intelligence. Probably it’s the future of marketing.
You can use many eCommerce marketing strategies. Experiment, try new ideas and get creative. Effective marketing strategies will help you to build trust, relationships, and loyal customers that will buy from your business, eCommerce store, many times.
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