There’s no shortcut to building trust in your eCommerce store or website. But you can establish your site as a reliable business if you know useful tips and techniques about eCommerce and how to build trust and generate loyal customers.

eCommerce: Tips on How to Build Trust and Sales

Here are some tips you need to know.

1. Social proof

You can use reviews, recommendations, feedback, or testimonials from past clients on your website. So your future customers can see the benefits to buy from you. People trust recommendations from your customers more than your ads or campaigns.

2. Shipping and Return Policy

if you sell physical products, people will search for info on shipping and returns. Without this info, you could look like you’re a scammer.

Tip. An effective eCommerce trick to instantly building trust: offering free returns. Scammers never will tell you that you can send your order back at no cost or they will give your money back.

3. A Picture of You

Simple and effective: show your face. People do business with people they know and trust. A picture of you will have a major impact on leads and sales. Give it a try! It’s a great tip to build trust.

4. Your Address

If you have a physical location, your address is a huge trust builder. People like to know your address because they like to know that you are a real person and they can find more information about you and your business.

5. An SSL Certificate (Very Important!)

The little lock symbol in your browser bar means that people can trust your business and also the transactions on your site are secure.

Important Tip! SSL Certification also matters a ton to Google and insecure sites give everyone major red flags! Google advises people to avoid insecure sites and businesses.

6. Social Media Links

You need to be active on social media so people can engage with you. These days social media is a necessity for businesses and brands. If you have only a website it’s not enough. You need to be active on social media to promote your business and build trust.

7. A Simple Way to Contact You

You can use a contact page with a contact form or a page that lists contact phone numbers and email addresses for your business. Also, it’s very effective to add a live chat widget.

Many eCommerce sites are using chatbots to improve user experience and provide help to customers.

These tips can help you to improve your eCommerce website, build trust, and grow your business.