The truth is that there is no “best” e-commerce platform. Because every business has its own needs and budget. Every platform has some pros and cons. So you need to know your needs and don’t be afraid to run a few trials to see which platform is the best for your business.

Here is a guide about popular e-commerce platforms you need to know.

1. Shopify

Shopify is now the leading e-commerce platform in the market with over 1 million businesses.

Basics

Shopify is one of the best e-commerce platforms for beginners and small or medium-size businesses. Everything you need is already integrated into the platform: from storefront design to content marketing to performance analytics.

Once you have the basics set up, it’s a simple matter to upgrade your store with third-party extensions.

Easy to Use

Shopify is a breeze to learn thanks to its codeless store building tools and intuitive interface. Also, there are a lot of support resources available to help. Basic users can choose from a wide range of pre-existing design templates or create one themselves.

Advanced users will have many options because Shopify gives full access to the code. There are a large number of add-ons and extensions available from independent developers that can extend the capability of your store.

2. Magento

Magento is one of the most popular open-source e-commerce platforms in the world. Magento was purchased by Adobe in 2018, and now exists in two versions: Magento Open Source and Magento Commerce.

Basics

Magento is best for small and medium businesses that have already established demand. The platform is very powerful and has a library of over 5,000 extensions, but requires longer development time and a larger budget than most of the other e-commerce platforms.

Easy to Use

Magento is one of the most powerful e-commerce platforms in the market, but it has a steep learning curve. If you don’t have the budget to hire your Magento developer, you need to study and learn how to use Magento.

Also, Open Source users have access to a large Magento community that can help answer questions and troubleshoot problems.

3. WooComerce WooCommerce is a free, open-source WordPress shopping cart plugin owned and developed by WordPress. It is one of the most popular and effective eCommerce platforms on the market and runs on 30% of all stores on the internet.

Basics

WooCommerce is the best e-commerce platform for small businesses that already have a site on WordPress. It has thousands of third-party themes and plugins. So you can create a pretty effective online store.

Easy to Use

Like most open-source e-commerce platforms, WooCommerce has a steep learning curve for those who have not created a similar site before. The WooCommerce plugin is straightforward to set up and install. Users can develop their expertise using community forums and online help guides.

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