These days the eCommerce market continues to grow and eCommerce leaders are searching for new marketing trends that have the potential to transform and grow their businesses.

eCommerce: Marketing Trends In 2021

Here are some trends you need to know about eCommerce and how to grow your business in 2021.

1. Artificial Intelligence – The Role of AI in eCommerce

Artificial intelligence (AI) has a major role in the eCommerce industry.

AI can help you to improve the online shopping experience. For example, shoppers can receive personal recommendations that are based on their unique interests and browsing history.

By analyzing the online behavior of customers, AI identifies the products that each person is most likely to purchase.

So artificial intelligence technologies act as a personal shopper helper for each consumer.

AI is projected to become more essential to online shopping and marketing in the future.

2. Mobile-Friendly Shopping (Mobile-Friendly Website)

More and more consumers are using mobile shopping to make purchases. So these days mobile shopping has become more common among eCommerce customers.

Mobile-friendly shopping experiences are becoming more integral to eCommerce

. To keep up with this expanding trend, eCommerce businesses need to make their websites as mobile-friendly as possible.

If customers find that a page takes too long to load or is too difficult to navigate, they’ll go to another website that’s been optimized for mobile devices.

3. Voice Assistants

Many consumers are relying on voice assistants to simplify every step of the shopping process. So eCommerce businesses must use this emerging trend to their benefit.

As you work on improving your eCommerce marketing strategy, think about how you can incorporate voice assistance into your website

. Adding voice-based navigation and voice command functions will make it easier for customers to search for the products they want without lifting a finger.

4. Digital Wallets

Businesses need to accept digital wallets as a valid payment option when customers make purchases through their site

Not only will this help simplify the shopping process for your customers, but it’ll also make them more likely to rely on your website in the future.

5. Use Multichannel Selling

A rising trend among eCommerce customers is to use multiple channels to find products and make purchases.

These channels can include sites like Amazon, Facebook, or Instagram and they all play a major role in user’s shopping experience.

eCommerce businesses are therefore expected to rise to the challenge and embrace multichannel selling as an essential part of their marketing strategy.

Multichannel selling can be difficult, but it often leads to success when done correctly.

By offering your products across a variety of channels, you have the potential to reach a much larger group of customers and boost your revenue.

6. Environmentally-friendly Shopping

Efforts to become more environmentally friendly are being embraced by eCommerce businesses everywhere.

It’s vital to use environmentally-friendly practices in your eCommerce marketing strategy.

Do your research on environmental sustainability to determine how your eCommerce business can fit into a rapidly growing movement. For example, by offering products that are marked as eco-friendly, you will gain the trust of your customers.

7. The Influence of Social Media

Social media has had a great role in online shopping for years. However, it’s only expected to become more relevant to your eCommerce strategy.

While social media sites were used as a means of communicating with others, companies are using social media to boost market exposure and gain more loyal customers.

Now many eCommerce businesses are selling their products through social media channels to reach more customers

You can also choose to promote your products via Facebook, Twitter, Instagram, to make your products more visible and increase your sales.

8. Personalized Content – Personalization

Anticipating the needs of your customers is crucial to their overall experience while shopping online.

Because every consumer’s preferences are unique, the best way to ensure that their needs are being met is to create content that’s tailored to their habits.

To create personalized content, you need to learn as much about your customers as you can. From observing the activity of your social media followers to having your customers fill out surveys, etc.

Once you’ve gathered enough data, you can use that information to create Google ads, articles, and other types of content that are specifically tailored to your customers.

These relevant offers and messages will convert customers like never before.

9. SMS Marketing

SMS marketing will make a big comeback in the upcoming years. This trend of sending relevant marketing messages to your customers via text message has seen significant success in past years.

So eCommerce businesses should be prepared to make the most of it now.

SMS marketing campaigns have a much higher open rate than email marketing campaigns.

While the average open rate for email marketing campaigns is estimated to be about 20 percent, the average SMS marketing campaign open rate is approximately 98 percent.

This data illustrates that eCommerce marketers have a much higher chance of success if they send consumers information via text rather than email.

The messages you compose should contain offers that are relevant to your consumers’ needs, wants, and goals.

Sending out irrelevant or unnecessary information puts you at risk of losing loyal customers and missing out on the opportunity to generate sales.

Last Tip

eCommerce keeps growing and more people worldwide prefer to shopping online. You need to know the latest trends and tips to improve your marketing strategies and grow your eCommerce business.

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