Do you have an eCommerce website and you want to grow your online store in 2022? Stats show that over 2.18 billion people will buy goods or services online in 2022 and that number will increase in the coming years.

A lot of things have changed in marketing and SEO. There are now more possibilities than ever before.

eCommerce: 4 Online Shopping Trends in 2022

This tech and marketing explosion is good because it gives businesses more flexibility and freedom.

But the downside is that all of these new methods, tools, and strategies can become overwhelming fast.

Here are some online shopping trends you need to know and use in 2022.

1. Content is King – Video Content is Popular

Content is king! Publishing content is an excellent way to drive new visitors to your site and also keep existing customers engaged with your brand.

Stats show that 47% of people consume 3-5 pieces of content before shopping with a new business.

Consumers want to make sure that companies understand their pain points or needs before placing an order.

By adding content to your blog can help build your reputation, build trust, attract more visitors to your site, and lead to more sales.

One thing that has changed is the types of content users want to see. These days people asking for more video content.

It’s estimated that around 43% of online shoppers want more videos from their favorite brands.

Also, video content can improve your search rankings. One study found that adding videos to your site can increase your SERPs traffic by a whopping 157%!

Video content can help improve your organic traffic and overall searchability.

The best ways to come up with video ideas for your site are to repurpose popular articles, gather feedback from existing customers, and look at trending industry topics on social platforms like YouTube and Instagram.

2. Automation – Sales and Engagement

Automation has become a must-have marketing tool for businesses and brands. Automation is helpful because it allows business owners to take repetitive or mundane tasks and speed them up.

Also, automation can help you to get data quickly and save time.

This additional data can help you amplify your online store in 2022.

Automation can help you to skyrocket sales through personalization. Nearly 80% of online shoppers expect brands to show them content and offers that resonate with their specific pain points.

These days, data about how consumers engage with your site is ready and organized in seconds, which makes planning personas much easier.

Also, you can make suggestions through other marketing channels, like email. You can show relevant products and services via email marketing.

3. Voice Search and Online Shopping

Sales from voice search are expected to reach $40 billion by 2022. Business leaders and marketers need to gear their SEO strategy towards voice search if they want to thrive.

Voice search is when shoppers (people) use a voice-activated device, like Amazon’s Alexa, or their smartphone, to search the internet. Often, these searches generate sales.

Stats show that 62% of people with these devices say they’ve bought something through their voice-driven device.

When creating landing pages, publishing blog posts, use conversational language when possible.

You need to remember that people often speak differently from how they type. If you’re only focusing on what your audience writes, you could be missing out on traffic and sales.

4. Social Media and New Marketing Opportunities

Consumers spend about 2 hours or more, browsing different social media platforms every day, and in many cases, they are looking for things to buy.

If you can reach people when they are searching on social media you can generate more sales and leads.

You can share content from your website, news about future product updates, and polls or surveys to help you get to know your audience.

Also, you can invest in social media ads on sites like Facebook and Instagram.

These platforms give you the tools to create personalized advertisements that are shown to social media users based on their interests and buying habits.

An impressive 130 million people tap these types of sponsored posts on Instagram every single month.

So creating dynamic advertisements can help you reach more shoppers and increase sales.

Last Tip

There are many eCommerce and online shopping trends to look at in 2022. If your business use some of these tips, tricks, and trends you need to track your progress.

Tracking can help you to know what works and what does not for your business.