Are you using discount marketing to generate new customers and increase sales? Do you know the facts of a discount marketing strategy?
Here are some facts you need to know.

Discount Marketing: Facts You Need to Know

Performance metrics
Top benefits of discounting
Discount testing
Keeping customers engaged
Discount timing

Discount marketing is creating discounts to attract new customers by decreasing the price of a product or service for a limited time. The most popular types of discounts include holiday specials, flash sales, or sign-up offers.

Discount marketing has several pros and cons you should know. The key is to create an effective discount strategy. Tests are the best way to verify how your target audience interacts with different types of promotions and discounts.

The benefits of discounts

Product promotions enable you to cross-sell and up-sell your inventory.
They help to get rid of a stock, by offering less-desirable items as part of BOGO offers or bundles.
They bring attention to new items in your store.
Product discounts create market differentiation if your competitors offer the same or similar products.

BOGO offers

BOGO offers (buy one get one free) is a great way to provide additional value to customers. If used strategically, BOGO promotions can also increase orders and help you get rid of products that do not sell anymore.

Discount marketing is an effective marketing tool to attract new customers and increase sales.

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