As you know a picture is worth a thousand words. A powerful picture is a pretty effective tool for your digital marketing strategy. Here are several more reasons why visual content is so important for your business’s marketing plan.

1. Brain process visual content faster than any other type of content

A human brain can process an image in just a few milliseconds. The use of effective visuals will attract and spark the interest of visitors and also they will increase engagement.

Studies show that:

Our eyes can register more than 36000 visual messages per hour.

More than 90 percent of the information that is transmitted to the brain is visual

When it comes to processing information, a brain can process visuals 60,000 times faster than any text.

The best possible way to grab the attention of your visitors is when you use visuals in your content.

2. Visuals can trigger a reaction pretty fast

An emotional response is linked to visual stimuli in the brain. A person can react only when you form a visual image of the provided information in their brain. So visual information generates a quicker response.

3. Visual content has a long-lasting effect

Studies show that the human brain tends to easily grasp visual information. Your brain will remember it for a longer time as compared to reading it in the text. Besides long-lasting impact images if optimized can generate more traffic, sales, and higher search engine rankings.

4. You can context a lot of information in a visual

Website visitors often tend to read only 20% of the text on a page. But, in the one-minute-long video, you can easily convey a message with much more information.

5. Social media engagement rate of visuals is greater

The social media engagement rate of visuals is far greater. Studies have shown that content with relevant images gets 94% more views than content without relevant images. Visual content is 40 times more likely to get shared on social media.

Types of Visual Content You Can Use in Your Marketing Campaigns

Here are the types of visual content that perform better when incorporated into digital marketing strategies.

Images

Just having plain text to read, usually, makes a person lose interest pretty fast. This is why it is important to split the body of text with images. This way people are more inclined to finish reading what you have written. But the images need to be contextually relevant and high quality.

GIFs

If you want to make your content even more engaging, you can use gifs. But don’t use too many gifs. Therefore, it’s good to be economical when incorporating gifs into marketing campaigns.

Videos

Videos have an incredible, attractive, tik on readers. Especially when you describe a problem and highlight the solution that you have. It has a far greater impact as the readers can easily watch and understand a video.

Infographics

Infographics is a pretty effective tool to create a visual display. You can draw all the statistics and data into a compelling and easy to understand visual display. Infographics can be shared across the web.

These days a successful digital marketing campaign must-have visual content. If you want to make sure that your target audience understands your message completely, you need to use visual content.