Digital Marketing is a very dynamic field. It changes every day with a rapid speed and that is evident through the trends that you must keep a track of on daily basis. In this competitive world where there are so many agencies coming up on a daily basis, people are also alert and updated. People want to learn the new marketing trends and how they affect their business.
Marketing And Mobiles
We see a mobile in every hand these days! Mobile is today being used by the masses and should be targeted by the marketers on a priority basis. Being completely compact, easy to carry and accessible, the frequency of content that people read on a mobile is much more than they read it on laptops or computers. Google has specially mentioned in their various press conferences that to facilitate search engine optimization on mobiles is their main criteria. You must have a mobile friendly website.
The content on Social Media
Content is basically fire that ignites all the Social Media platforms like Facebook, Instagram, Twitter, Snapchat and so on within seconds after it gets posted! The content is the king!! Content is basically a bait that is used to catch the audience attention. Every platform has it’s own set of trends and followers. Always remember that the content that you post on LinkedIn must have both formal and professional tone unlike Facebook and Twitter.
Video interaction with audience
Today do you have time to read a lot of content? Do you prefer reading a novel or prefer watching a movie made on the same? The answer is very clear! Movies! In this always running time, people have hardly got the time to sit back and read the content that is on Social Media Platforms. But the video that they see not only entertain them but also stays in their mind for a longer period of time. So, always focus on making and posting videos that are both engaging and entertaining! This generates much more audience traffic.
Marketing And Advertising
Digital marketing can be a very cost effective way of advertising. Television and radio advertisements can cost thousands of dollars for mere seconds, and although this method of advertisement reaches a broad audience, it can be expensive. Marketing on-line also reaches a broad audience, but for a fraction of the cost.
Use easy to read fonts and avoid backgrounds that are so busy it is hard to find useful information. Being creative and having an attractive website is good, but when it turns into a circus people will have a hard time finding the information and products they came for and they may just give up and look somewhere else.
Make sure that you add as many anti-spam blocks as you need to in order to make sure that your site is free of spam. Having spam on your site will send a red flag to users and they will be less likely to visit your site in the future.
If you use short URLs through websites that offer a shortening service, make sure that the visits count for your website and not for the URL shortening service you are using. Read about these services before you use them, and choose one that uses a 301 redirect to your actual URL.