Digital marketing is a necessity for all businesses. No one can ignore the power of effective marketing. An effectively executed marketing campaign can grow your business and increase your sales. Very Simple Marketing Principle.
Here are some effective digital marketing trends you need to know for 2020.
Instagram is a very effective and popular image and video-based social media platform. Is optimized to make it very easy for users to share photos and videos from their phone, which is now the most used device on the planet.
Instagram has already passed one billion users. That means it’s one of the most rapidly growing social media platforms and, perhaps more importantly, much of its user-base is the coveted younger demographic (especially under 30).
- Chatbots
Chatbots are just a specialized form of software that acts as a virtual helper. Chatbots communicating with users and assisting them in completing their goals. Chatbots interact with humans in a natural way, primarily through the use of text chat windows, but verbal interactions are also possible.
Chatbots are already used on Facebook and many other websites. Everything from providing weather reports to automating some basic customer support functions can be easily handled by sophisticated software.
Bots allow users to get personalized, focused interactions without pulling too much from limited human resources. Their effectiveness in 2018-2019 is already showing a significant increase in usage, and that use is likely to continue growing for digital marketing in 2020.
- Video
Reports show that 73% of all Americans engage with YouTube. That means more than half of all Americans are watching videos, and a lot of those videos are created in the service of digital marketing.
While YouTube may be the most popular way to consume videos, even more, popular than Facebook, that doesn’t mean that you shouldn’t be putting videos on Facebook or any of the other social media platforms for that matter.
However, now the video is paired with the incredibly accurate and valuable user metrics of digital media to provide much more useful data on how specific efforts are performing.
Whether you’re creating videos for Instagram, Facebook, YouTube or even your own website, it is an incredibly effective digital marketing tool. You can capture and convey a lot of information and your brand’s personality with video.
- Live Video – The New Thing
While the video is a valuable tool, one of the fastest rising stars in digital marketing is the use of live video. Part of this is due to the massive spike in streaming services, thanks to popular channels such as “Twitch,” which allows people to easily stream video gameplay, or even devices like Sony’s PS4 game console that come with live streaming abilities built right into the box.
Live streaming is especially big for digital marketing when combined with influencer marketing. Whether it’s the new generation of social media influencers or traditional sources, such as celebrities, athletes, and musicians.
An influencer live stream is an incredibly useful, high profile form of digital marketing right now. The interactivity of live streaming can be a big draw when done right, with a well-chosen personality.
- Good Content is Still The King!
Content marketing continues to be an essential component of digital marketing. The quality is always going to matter a lot, but now there’s a renewed interested in looking more deeply into who the intended recipients are.
Having a deeper, more sophisticated understanding of a targeted market and being able to target that market more precisely is a rising trend in more effective marketing.
So while general audience content was, is, and always will be important, specialized material for specific industries or experts can also yield impressive results. Don’t forget that search engines love fresh and quality content!
- Voice Search
Thanks to Siri, Google, Alexa, and other “smart” devices, verbal interaction (voice Search) with devices is continuing to rise. The real takeaway is that talking is simply a preferred way of interacting.
Now the machines are finally catching up to the way people want to search, shop, and discover new things online.
However, this presents some interesting challenges. Conducting a voice search, for example, is very different from typing a query, particularly in the results.
When a person performs a text-based search, the screen displays one page at a time the results. But when someone asks a device to conduct a search and the device replies verbally, it may only give a few choices and frequently, they supply just one choice.
That means that preparing for voice searches is going to require a different approach, but it’s one area of digital marketing that can’t be ignored because people are relying on it now more than ever.
For example, writing meta-descriptions of websites might need to be optimized for speech so that it “reads better” out loud, when being spoken, rather than the style used for a strictly text-based search approach.
As you know the digital marketing and the online world are changing pretty fast. Make your research and discover more trends and tips about the future of effective digital marketing.
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