You need to stay relevant and effective as a marketer if you want to grow your online business. So you need to know the new, profitable, digital marketing tips and trends
Here are some effective tips about how to become a better, successful marketer.
- Create visual content
Visual content is very popular and also very effective. Your ability to create visual content should be a basic marketing skill.
Stats show that 54% of consumers expect videos from brands. You need to produce this type of content. Apart from your customers’ expectations, visual content can help you deliver your marketing messages more effectively.
Canva is a free solution you need.
You can use Canva to create images for your blog posts. Also, you have the option to create images for your social media campaigns. For the major social media channels, Canva provides templates to create images of recommended sizes.
- Voice search optimization
Voice search is the new trend and it will continue to grow. And as smart speakers grow in popularity, expect the trend to continue. Stats show that 66.4 million American adults use a smart speaker. That’s 1 in 4 American adults.
While searchers’ lives become easier, this makes your work as a marketer more challenging. Because voice searches have different traits compared to typed searches.
First, voice search queries tend to be longer. That’s because it’s easier to speak to your smartphone than to type.
Find long-tail conversational keywords
Answer possible searchers’ questions
With voice search optimization, you can increase conversions for your business.
- Personalization and Automation
Some years ago, personalization became popular through email marketing. Now, personalization is evident in many areas of marketing.
Also, website personalization has become popular as visitors see pages based on different criteria. While some personalizations are done by artificial intelligence, some are manually set up.
As a marketer, you need to identify what aspect of your marketing to personalize and how to create the necessary automation. Of course, this skill may depend on the marketing automation tool your business uses.
However, no matter the marketing automation tool your business uses, you have to be able to personalize your marketing efforts as this is becoming the marketer’s job.
- Micro-influencer marketing
When an influencer endorses your product, it’s a form of social proof that can convince their followers to buy. However, having a celebrity endorse your product can be pretty expensive.
That’s why micro-influencers are proving to be the better investment. Micro-influencers are influencers with follower count ranging from a few thousand to tens of thousands.
In most cases, micro-influencers are people who have developed expertise in a field over the years. Even though they might have a lower number of followers than celebrities, they tend to have better engagement.
Influencers with 5,000 to 10,000 followers boast of 6.3% engagement compared to 3.6% engagement for influencers with more than 10,000 followers.
Furthermore, their followers see them as experts and are likely to take their recommendations about a niche product seriously.
- Use Analytics
If you work for a big company, then you might have a data analyst to collect and analyze marketing data. But for most businesses, this is becoming the marketer’s job.
Sure, you might find it difficult to analyze numbers as it looks like unknown and pretty mysterious to you. However, these numbers are important to your marketing campaigns.
For every marketing campaign, you have goals that should be specified by key performance indicators (KPIs).
A popular analytics tool you need to master is Google Analytics.
There are other analytics tools you can use to collect important data about your social media, email, and search engine marketing campaigns. To become a better marketer, you need to be able to collect data and more importantly, derive valuable insights from it.
Becoming a better marketer requires that you use your current skills and knowledge effectively. But even more, you need to learn new tactics to help you achieve better results for your business.
Marketing tactics and strategies are changing pretty often because technology and the online world are changing too. You need to know the new trends and technology innovations to win your competitors.
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