Micro-influencers are known as a low-cost and very effective (high-ROI) marketing solution. Once you have decided to work with micro-influencers for your campaign, you need to build a successful strategy to achieve your marketing goals.

Here are some effective tips about how to create a viral marketing campaign with micro-influencers.

1. Set Goals – KPI

As with any marketing strategy, yours should decide what you want to achieve and how you will measure success. You need to set goals and key performance indicators (KPIs) for your campaign.

Some common influencer marketing goals:

Increase brand awareness
Build an audience
Improve engagement
Drive sales
Generate leads

2. Find the Right Influencers

When selecting micro-influencers for your campaign, you should look for three things: relevance, engagement rate, and authenticity.

Relevance

One of the most important tips is their relevance to your niche and brand. It is important to know if their followers include your target audience.

Micro-influencers usually have loyal followers who trust their opinions and recommendations. Even an influencer with a small but more relevant fan base can help you to generate more sales.

Engagement rate

You need to check the average number of interactions that occur in their posts. This can also help you analyze who engages with their posts and if the influencer has an engaged community.

If you want to find influencers with real engagement, you can look for them on influencer communities. It allows you to search for influencers by their niches and the number of followers they have.

You can also look at their engagement rates, the types of content they create, and their past collaborations.

Authenticity

Influencers with many followers can ask a lot of money to promote your brand. But a lot of influencers are using black-hat methods to generate more followers. So don’t believe the numbers!

One way to detect fake followers is to look at their engagement rate. You need to check the authenticity of their profiles and engagement by reviewing their social profiles.

3. Create Content

You can create content and ask influencers to publish it, or you can let the influencers do the work based on your campaign brief.

Influencer-created content

Influencers get maximum creative freedom when you allow them to handle content creation. You just provide them with a guideline and some general direction about the kind of content you expect from them.

Influencer-created content is more likely to be engaging and impactful.

You need to have a review process when negotiating content usage rights with your influencer partnerships. You need to review, analyze, request changes, and approve content before the influencer publishes it.

Also, you can further optimize your influencer campaigns for better performance.

Very Important! influencer marketing campaign success is not really about the number of followers and likes, it is the engagement that matters.

Micro-influencers offer the best combination of broader reach and relevant engagement. They have fewer followers, but their audiences are loyal and highly engaged.

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