Many people and businesses are using mobile messaging apps daily. These days the majority of people are using mobile devices to surf online. Discover the benefits of mobile messaging for your business.

Messaging apps can provide many benefits to your business marketing strategy. Some of the benefits are:

Can be used easily when on the move
Real-time team and client/customer communication
Makes internal communication much faster
Replaces long, boring, email chains
Cost savings (i.e. on international or long-distance phone calls and travel)
Presence awareness: the ability to see when colleagues are available/unavailable
Productivity
Customer service apps and AI automation help you to provide customer service at scale

Professional Messaging Apps

Professional messaging, for use by businesses and professionals, is different from consumer messaging platforms (i.e. WhatsApp or Facebook Messenger), because they require admin features and legal compliance.

Professional messaging apps are fast and professional forms of communication.

Used for direct messages and groups
Used for social, networking, community purposes
Provides business with full control, configuration, and data compliance via app/web admin interface managed by the business

These professional messaging apps work well for high-value customer groups, networks, and communities, as well as one-to-one interpersonal messaging.

Why Your Business Need Mobile Messaging – Messaging Apps

Mobile messaging is still a new business communications channel but is very effective and useful for your business.

As more digital tools are added to the internal and external communications mix, including workflow communications, video conferencing, and messaging, it’s important to clarify what messaging medium (not simply which technology) is best suited to your business’s needs.

You need to understand the benefits and risks of messaging apps if you want to create effective messaging strategies. Also, you need to choose the right technologies for your business.

Some Pro Tips

1. Write Clear but Effective Messages

Get to the point: You have only 160 characters to express yourself. Make sure the message is clear and effective, written in plain English.

2. Use Call-to-Action

Calls-to-action increase customer engagement with your marketing messages. That’s exactly what you want from them: to be engaged, interact with them, and act on them.

3. Find the Best Time

Find the best time to send a message to a specific individual or group based on their past interactions with your messages. This amazing targeting goes beyond region and demographics and customizes your marketing to optimize results.

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