These days digital marketing, the internet, and technology are changing pretty fast. Also, customers’ interests and behaviors are changing too. Marketers and businesses can not use the same old marketing methods that don’t work anymore.

Here are some effective digital marketing new trends you need to know.

1. Artificial Intelligence – AI

If you don’t know 2020 it’s the year that many businesses have started using artificial intelligence (AI) to create successful digital marketing strategies.

AI can analyze consumer behavior and search patterns. AI uses data from social media platforms and blog posts to help businesses understand how customers find their products and services.

2. Chatbots

Chatbots are not a new trend but they will continue to be an important part of digital marketing. This AI-based technology uses instant messaging to chat in real-time with your customers or site visitors.

Stats show that:

The top benefits of chatbots are 24-hour service (67%), instant responses to inquiries (58%), and answers to simple questions (57%)

65% of people prefer messaging an online chatbot to communicate with a business.

By 2022, chatbots will help businesses save over $8 billion per year.

80% of businesses use chatbots in 2020.

Many customers prefer interacting with chatbots as they are responsive 24/7, give answers right away, and never lose patience. These virtual assistants offer outstanding customer service.

3. Personalization Marketing

It’s very important to personalize your marketing. (that means personalized content, products, emails, and more).

Personalization stats you need to know.

68% of consumers are very annoyed with generic advertising blasts

85% say that they like to do business with a company if it offers personalized experiences

92% say that they find personalization marketing attractive and appealing

4. Visual Search

Visual search can take the user experience to a new, pretty effective, level: People can upload an image to conduct a search and get more specific results. Also, Google Lens is a visual search engine by Google, which recognizes objects and landmarks through a camera app.

Stats show that visual search is pretty effective.

65% of Millennials are more interested in visual search capabilities than any other new technology

Images are returned for 21% of search queries on Google

Marketers and businesses can use the visual search trend to attract more customers and give them the perfect product.

5. Interactive Content

One of the fastest-growing digital marketing trends these days it’s interactive content.

In 2020 there is a shift from traditional text-based content to dynamic, engaging content that offers users an awesome experience. So think about:

Quizzes and polls

Augmented reality ads – Virtual reality

360-degree videos

Stats show that 95% of buyers are searching for more interactive content. People like it not just because it’s fresh and original, but because it makes them feel more connected to brands and more involved in the buying process.

Interactive content is more engaging, more memorable, and more effective to generate sales!

6. Predictive Analytics

Predictive analytics is to use data mining, predictive modeling, and machine learning to identify patterns to predict the future. It is becoming more and more sophisticated in many industries.

It’s used for segmentation and individual personalization. It helps marketers to improve customer loyalty.

7. Progressive Web Apps (PWAs)

Progressive Web Apps are websites that work as mobile apps. They offer the functionality of a native mobile app – fast load times, push notifications, working offline, etc. – you can use them for Android and iOS.

So developers can create web apps for any device that works just like a mobile app.

8. Quantum Computing – The Future of Computers

Quantum computing is a new technology based on quantum physics theory.

A classic computer would read every book in a library in a linear fashion. A quantum computer would read all the books simultaneously. Quantum computers can theoretically work on millions of computations at once. Amazing!

How can marketers use quantum computing?

Improve mobile data coverage

AI becoming more human-like (Google AI is developing quantum algorithms that will improve machine learning)

Create low-cost, more effective, ads.

9. Better Analytics

Modern marketing and metrics go hand-in-hand. The problem is that the customer journey is more complex now. We live in an omnichannel era where the average consumer engages a brand on up to six touchpoints before making a purchase.

With multiple channels to manage and a myriad of ways to market your products and services, the job of analytics tracking is becoming a pretty difficult mission. So, many companies and marketers are looking beyond the basics of Google Analytics. They need a new, most effective, solution.

10. 5G Technology – New Mobile Technology

One of the most significant digital marketing trends of 2020 is 5G technology or the fifth generation of mobile technology. This update is a new era of digital communications.

5G technology will transform how we access online content, from digital marketers, businesses, organizations, to the average user.

11. Neuromarketing – Awesome Future!

Neuromarketing sound like a sci-fi movie. But the reality is that this technology is growing quickly and will become a very important, effective, tool for marketers pretty soon.

Neuromarketing is a strategy that analyzes measurements of a person’s brain activity and nervous system to determine which types of content they find engaging.

It examines and studies specific neurological reactions that trigger emotions or responses that are linked to purchasing. You can use this information to optimize your content and improve your strategies. So you can improve your marketing campaigns.

You must keep looking ahead and learn about new technologies, trends, tools, and strategies to grow your business and your revenue. Take Action Now!

— New Free Business to Make Money Online – Earn Money From Home!

Join FREE You’re Paid $5.00 Instantly! Invite Your Friends and Earn More Money Every Day! Join Now!

https://www.bestprofitsonline.com/myblog/newmoney