Digital marketing or online marketing it is a very popular and effective tool for marketing your products or services and grow your business.
Direct email marketing, search engine optimization (SEO), and search engine marketing (SEM) are few of the tools which come under this category. They are becoming more and more common and pretty useful in the online world.
Media is important now because we have access to a large number of data and more people are having access to this large data. They often view and review the data pertaining to customers tastes, interests, trends, etc.
Other forms of marketing include text messaging, mobile apps, electronic billboards, digital television and radio messages. All are powerful tools to enhance our visibility to the customers.
Businesses leverage digital channels such as Google search, social media, video channels, (Youtube), email, and their websites to connect with their current and prospective customers.
From your website itself to your online branding assets — digital advertising, email marketing, online video, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their goals.
Digital Marketing and Traffic
Search Engine Optimization (SEO)
The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. You have to use the right keywords to increase your traffic pretty fast.
Content Marketing
The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. Very effective content marketing is the article and video marketing.
Inbound Marketing
Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
Affiliate Marketing
A type of performance-based advertising where you receive a commission for promoting someone else’s products or services on your website.
Native Advertising
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook and Instagram advertising.
Marketing Automation
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Email Marketing
Many businesses and marketers use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people towards the business’ website.
Online PR
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR but in the online space.
What’s the Difference Between Digital Marketing and Inbound Marketing?
The term ‘digital marketing’ doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). Both can still fall under the umbrella of digital marketing.
Digital outbound tactics advertising a marketing message directly in front of as many people as possible in the online space — regardless of whether it’s relevant or welcomed. (Not Targeted Traffic)
The digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for. (Targeted Traffic)
How to Grow Your Business with Digital Marketing
Internet marketing or digital marketing is the marketing future across the world full of advantages as compared to traditional marketing. Here are the few reasons why digital marketing is important for every business:
SEO (Search Engine Optimization)
SEO is not only related to making your website or online presence better for search engines but also about making it better for people. However, the truth is that Google tries to filter the websites that don’t deserve to be on the top of Search Engine Result Pages (SERP’s).
SEO is one of the most cost-effective strategies that will bring organic traffic to your website.
SEM (Search Engine Marketing) or Paid Marketing
It is the most effective and comprehensive strategy to grow your business and drive more traffic to your website in a very competitive market. With lots of business presence in the digital world. It is significant to advertise online, and SEM is one of the best ways to promote or advertise your business.
It is done primarily through paid advertising which is why it is also called Paid Search Marketing.
You may choose PPC (Pay per Click) or CPM (Cost-Per-Thousand Impressions) or CPC (Cost per Click). Google Adwords (Google) and Bing Ads (Yahoo) are the most popular platforms for SEM.
Content Creation (Content is the King!)
Content creation is a very effective marketing method and even after the changes in Google’s algorithms, content is still the most significant metric while measuring the search results.
Content can be presented in many ways, such as blogs, e-books, case studies, how to guides, question & answer articles, banners, infographics, images, news updates, videos or content for social media sites.
You can create content on any topic related to your business. The content should be professional and search engine optimized. It is always better to leave certain things in hands of professionals to achieve success in your business.
There are many Content Writing as well as Content Marketing agencies which not only write the content in a professional way but also promote it on digital media to create brand awareness and bring traffic, which in turn convert to your customers.
SMM (Social Media Marketing)
Social Media Marketing uses social networking sites (like Facebook, Instagram, LinkedIn, Twitter, Pinterest etc.) as a tool for promoting websites and bringing traffic to your business.
The basic goal of SMM is to engage or communicate with the users, increase brand visibility and reach more customers. Having an active Social Media Presence (engage on daily basis) has become an invaluable part to expand your reach, which as a result will build your own reputation and brand.
Mobile Marketing
The consistent use of smartphones in daily life has brought this technique of marketing. This technique would definitely give more exposure to your business as mobile has become an integral part of our life.
As a marketer, you have many channels and strategies to promote your business online and reach your audience. It is important to choose different marketing strategies for your business to succeed online.
However, the truth is the combination of different strategies can grow your business faster. Make your research and try different strategies. You have to work hard to succeed. The first step is very simple. Take Action Now!