Digital marketing is the art and science of selling products and services online. The art of digital marketing involves finding the right online marketing mix of strategies that appeal to your target market ( Target Audience) and will generate traffic and sales.
The science of digital marketing is the research and analysis of online marketing strategies you have used and measured the success of those strategies.
Here are the strategies you need to know and use. Don’t forget that digital marketing strategies are a necessity for your business success.
- SEO and SEM
Online marketing includes Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO is the process of fine-tuning your business website so that it ranks higher in search engine result listings when your potential customers enter search terms that match your product offerings.
SEO is free. SEM is paid search marketing. For a (typically) pay-per-click fee, search engines such as Google will display your ad when a user enters a search using one of your keywords.
SEM statistics can provide excellent feedback on the effectiveness of your advertising. Such statistics include the click-through rate—the number of times your ad has been clicked versus the number of times the page containing the ad has been viewed.
- Online Ads
There are many types of online advertising opportunities. One method is to use banner ads embedded into web pages on the internet. There are many options include everything from interstitials through text ads.
Interstitials are the web pages that appear just before or after an expected content page. These are the advertisement pages that come up as you page through content on a website. Also, many social media platforms, such as Facebook, Instagram, Twitter, etc, offer their advertising platforms.
- Email List
Once you have built a subscriber email list of potential customers who may be interested in your products or services, email marketing is a very effective way to get the message out.
You can keep your customers up to date with company news, upcoming events, and special offerings. You can send out newsletters and customized product or service offerings specific to the customer’s needs.
- Social Media
Social media platforms such as Twitter, Facebook, LinkedIn, Instagram, Pinterest, (to name a few) are all opportunities for marketing online. Social media is a conversation – it requires active participation rather than just posting ads for your products or services.
- Blogging
Having a business blog is another way to converse with your customers and keep them informed about your products or services. A blog can be used to provide advice and get useful feedback. Microblogs are a subset of blogs — normally consisting of short text updates sent by email, instant messaging, or Twitter.
- Videos and Youtube
Videos are a very effective way to promote your business, products or services. You can create a Youtube channel and upload your videos. Don’t forget that Google owns Youtube and it’s the 2 larger search engines. People love videos much more than text, so you can increase traffic and sales. But you need to know the effective video marketing tips and techniques.
Why Digital Marketing is Important for Your Business
Digital marketing is very important to small businesses of all types. In the past, internet marketing was something that local bricks-and-mortar businesses could ignore. It didn’t make sense to waste time and money on online marketing when all your business was local.
Now with increasing local search and people’s new habit of searching on the internet first, it matters. Essentially, all businesses should include some online marketing in their marketing mix.
Aside from advertising online, your online reputation is very important. These days customers first will check online reviews and then will decide to visit your business. So building a reputation for quality and customer service is very important.
Unhappy customers are more likely to leave online reviews than satisfied ones, so having a strong reputation and plenty of positive online reviews is vital to business success in today’s digital world.
You need to know the new trends and tips for successful digital marketing, so you can create effective strategies to promote and grow your business.
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