Digital Marketing Plans are ideal for the small business that wants to maximize lead generation, revenues, and brand positioning.
Digital marketing plans are simply marketing action plans that integrate your use of online resources and their extensions (such as mobile marketing) in a way that maximizes your return on investment. (ROI)
Here are 8 types of activities and platforms you can use to grow your business.
- Email marketing system
Contrary to popular belief, email is still the killer “app” of online marketing. A well-designed email marketing system can help you to grow your business. Done the right way, you can quickly double or even triple the “asset value” of your business through email subscriber lists (prospects and customers)
- Website Marketing
Your website marketing strategy is the most crucial component of a strategic digital marketing plan after your email system. It allows you to have a “public home” online where information seekers (visitors) can come and find the most authoritative and comprehensive information about your company, your products, and services, as well as any other relevant information.
A powerful tactic is to develop a powerful authority content portal (blog) no matter what else you do (or don’t do) on your website.
- Search Engine Marketing (SEO)
While search engine optimization and lead generation programs include what you do on your website, they do not stop there. Since search engines are the most powerful method for getting free internet traffic, you should heavily deploy tactics like article writing and syndication, placement in web directories, placement in a review and shopping sites and any other ideas that bring you free, targeted traffic from the activity of search engines.
- Info-Publishing and Marketing
Online information publishing and marketing allows you to get your marketing message out there in a way that is effective and lucrative. For just a little bit of extra effort and investment of resources, many small companies have developed powerful and complementary profit centers that have the added benefit of promoting their business.
- Affiliate Marketing / Resellers and Distributors
Ever since Amazon popularized the internet version of this marketing practice, affiliate marketing has been here to stay. This strategy is a great way to amplify the effect of your online information marketing.
- Social Marketing
Social marketing and digital publicity is all the rage today. Developing content that pre-sells (or sells) your products and services, you can join the conversation and build value for your company.
Social marketing uses many tactics like Business Blogging, Podcasting, Social Networking, Social Content sharing, etc.
- Online Advertising and Media Purchasing
There are many niche advertising platforms online. From contextual advertising networks to Pay-per-click, to advertising on Facebook and YouTube, and even to targeted advertising in relevant ezines, you can get your message out where is your target market pretty fast.
- Mobile Marketing
The mobile devices are the new powerful trend. The sooner you create a mobile marketing plan the better it will be for your business. Google and other search engines love mobile-friendly websites.
Now it’s your turn to create a successful digital marketing plan for your business. Step One. Take Action Now!
P.S.
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