Website promotion is an important part of your marketing plan. But nothing is truly free, and that includes so-called free website promotion. If you don’t want to spend money on promoting your website, you’re going to spend time.
Here are 5 digital marketing tips It’s important to know effective free promotion techniques that will deliver targeted traffic.
- SEO
SEO stands for Search Engine Optimization and it’s the best thing to promote your website because it’s easy to learn and apply the basics to your website.
With SEO, you can improve the page rankings of your web pages and drive more traffic to your site, which is the ultimate goal. Get started with the Basic Rules of Search Engine Optimization.
Tip: If you are using photos, images, or JavaScript, include your keywords in the text of the item’s ALT tag so the search engines can read.
- Use Reciprocal Links
Having other people put a link to your site on their website is a great way to get free website promotion.
Be aware though that getting inbound links to your website is not a numbers game; it’s the quality of the links that matter. So make sure that you focus your linking efforts on relevant, quality sites.
- Write Quality Articles
The basic theory of article marketing is that you write an article and then offer it for free to various websites, blogs, magazines, etc. At the end of your article, you place a resource box that promotes you and your website.
The beauty of this website promotion strategy is that if you get your articles published on popular websites or in well-known magazines, they can be sitting there promoting your website for a long, long time with no further effort on your part.
But there are catches. First, you have to be able to write well on a topic or topics that other people will want to read and/or publish. Second, you have to find the quality places for your articles to be published and persuade the people to make the decisions to publish them.
Tip: Find the websites or magazines you want to be published on first, and then spend some time reading the content to see what type of material they might want and then tailor your material to that particular site or magazine’s needs.
- Use Social Media
Social media isn’t just a great place to connect with friends and family; it’s also a great place to promote your website and your business. For instance, a Nielsen study found that Internet users spend 21.3% of their time on social media sites while PQ Media found the average U.S. Internet user spends around 33 hours per month on the Internet and about 8 of those hours on social media.
Participating in social media can be a great way to get free website promotion as it can give you high visibility at a low cost. To successfully market your website using social media you’ll need a successful plan.
Tip: Different social media attracts different types of people. Before investing time in using a particular social media platform and building up a group of followers, make sure you’ve chosen the right platform for your marketing purposes.
- Blogging and Quality Content
Create a blog and present content that is relevant to your target market.
There are a few ways to get such content. You are either going to write it yourself or get someone else to write it. The “someone else” might be staff, hired writers or guest bloggers.
Which approach you choose depends on your budget as well as your time and talents.
Writing your blog can be a very effective way to market your website and your business because by blogging about your subject, you’ll get the chance to establish yourself as an expert in your niche.
Also, you will become an active member of the blogging community, building relationships, and links. And of course, your blog will be keyword-rich, increasing your SEO.
Tip: Most blogs include the ability to make comments on posts. When you’re reading another blog that’s relevant to your topic, take the time to comment on a post (making sure that your comment says something equally relevant).
It’s another opportunity to promote yourself and your website for free while getting known in the blogging community.
Consistency is very Important
These are not the only ways to get free website promotion of course. But these are the best, and if you select several of these and concentrate on doing them consistently over some time, you’ll achieve free targeted traffic that you need.
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