Digital marketing is a necessity for all businesses. But you need to have the know-how if you want to grow your business, attract more interested customers and increase your sales. You need to avoid mistakes and wrong decisions.
Here are 4 mistakes you need to avoid in 2020
- Trying to be everything for everyone
This is, believe it or not, the biggest mistake that marketers made in 2019. Multiple surveys have found that customers still feel that the content they receive isn’t relevant to them, and as a result, they stop reading content from a particular brand entirely.
In some ways, the reasons for this are easily explained. Brands are aware that they should try and reach as diverse an audience as possible, and try to do this by producing highly specialized marketing content. But The problem is that this content is targeted incorrectly.
You need to create high-quality content in 2020 and make sure that you targeting the right audience.
- Trying to go viral
Viral Content is a success for your business but the problem is that trying to do this often ends up being counterproductive.
That’s for at least two reasons. The first is that viral content is typically content that is unusual, or even shocking and taboo. Creating this kind of content in the hope that it goes viral can sometimes backfire, and merely end up alienating audiences.
The other reason is that in the rush to make viral content marketers can overlook more basic forms of marketing. Instead of focusing on creating quality content they can be distracted by trying to make the next big viral video.
- Trying to be an expert
Trying to be an expert at everything. Research and planning are fundamental to online marketing campaigns, you should also recognize that your audience doesn’t expect you to produce definitive research on the biggest societal issues facing our world
This can be a particular problem in the types of “socially aware” campaigns that have become popular in 2019. Though they can be effective, if brands use these campaigns to push a highly controversial or sensitive issue, they can sometimes end up sounding biased and alienating potential customers.
this type of campaign should always focus on “asking the right questions,” rather than “knowing all the answers.”
- Quantity not Quality
This is not a mistake that is unique to 2019, but as online marketers produce more and more content, it is one that becomes more prominent by the year. Almost every digital marketing course, manual and guide tells you that you need to post content frequently, and that is true.
However, if this comes at the expense of producing quality content, then you are not going to engage with your audience.
Give quality, help, and solutions to your audience, not quantity and unuseful content.
— An investment in knowledge pays the best interest- Benjamin Franklin
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“Knowledge is Power” https://www.bestprofitsonline.com/myblog/ogk7