Pay-per-click (PPC) advertising is one of the most effective ways to reach your target audience and increase sales. But PPC trends are always changing, like digital marketing, so you need to know the last trends in 2020 if you plan a new effective marketing strategy.

Here are the upcoming digital advertising trends and strategies you need to know.

1. Use of Automation

One of the most effective digital advertising trends is the use of automation.

Benefits from automation include:

Identifying potential issues

Automatically generating reports for ads

Stop ads that aren’t performing up to the standards you’ve set

Calculate the ideal bid to meet certain goals

2. Video Ads

People love watching videos online. So it makes sense that video will become one of the more popular digital advertising trends.

More and more brands begin to use video advertisements. Also, video marketing on social media will see an increase in popularity.

3. Artificial Intelligence

Artificial intelligence (AI) is already a very popular and effective tool. You can use artificial intelligence to accomplish tasks like:

Predict the clickthrough rate (CTR) of ads before you implement them

Analyze a particular type of customer and predict how they are to make a conversion

Dynamically change values like keywords, types of ads, etc.

Also, AI will learn from your past campaigns and offer you suggestions for future ones based on your customers’ behavior.

4. Google AdMob – Mobile Ads

There is a very effective tool to optimize mobile advertising, that’s Google AdMob.

This software is an analytics interface that provides behavioral characteristics that you may not normally consider.

5. Voice Search

More and more people are beginning to use voice search. So you need to target keywords and phrases that accommodate how a user would speak a query as opposed to typing it.

You need to use different keyword phrases that aren’t necessarily detailed or very common.

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