Here are some simple but effective design tips you need to know about colors and branding. It’s not something new or revolutionary.

Design Tips: Colors and Branding

If you want to design a logo for your brand you need to use the right colors to convey the right message to the people or your target audience.

1. Brands, Logos, and Colors

Most brands use in their logos the colors people like: red, yellow, black, green, and blue. By the way these days green is more a lifestyle than a color. Eco-friendly brands and products are using green colors.

Also, you can use two colors or more but a multicolored logo does not work so well.

Brands want to be recognized, so when you choose a color for your logo you need to think about what you want to convey.

2. Color Psychology

You need to know the psychology of colors before starting the logo design or choosing a color for your brand.

Also, you can make your research to find the qualities that colors represent. You will find the qualities of each color and the sectors in which the use of these colors is more common.

Also, some color combinations can modify or expand the qualities of colors.

Last Tip

The right color can help you to attract your target audience. The chromatic circle is a good element that can help you to find the right color for your brand. It is easy to use and you can use all combinations.