Customer recommendations are a pretty effective way to boost your brand. If you use some successful marketing tips and invest some time and effort, you can do what the big brands do but without spending a lot of money.
Customer Recommendations: How to Boost Your Brand (Social Proof)
A great way to boost your brand and grow your business is through customer recommendations. Also, customer recommendations are known as social proof.
What is social proof?
Social proof is a psychological phenomenon where people see others get results and conclude that if they do the same action, they will achieve the same results. This is the psychological effect of marketing
When users read positive reviews, more people will try out your product or service. But also people will be discouraged from trying it out if you have many negative reviews.
Social proof also gives your business credibility. Stats show that potential customers trust the recommendations of their friends. With this strategy, your customers will do the marketing for you.
- Recommendations on Social Media
Social media can help you to get recommendations and boost your brand.
Give your customers a place on your social media page to leave feedback or reviews. This is a great way to promote your brand. You can ask them to share positive reviews with their friends and followers.
- Use Review Sites
Most people use review sites to find reviews about a product they’re like to buy. These days most people first read reviews and then decide if they buy a product or not.
Ask your customers or clients to leave a review for your brand on sites like Yelp. Positive reviews will increase the buzz about your brand online.
- Testimonials
You can use testimonials from your satisfied customers. You can put the testimonials on your website or your social media pages.
If possible, get a photo, or email address from the customer so that people know that they’re real customers.
Attention! Don’t use fake testimonials you will lose your credibility.
Video testimonials are pretty effective. You can ask your customers to film a short video talking about the benefits of your product or service.
- Collaborate with Influencers
Identify influencers in your niche and collaborate with them. Then let them know about your latest offer or something of value that will be helpful to their audience, and ask them to share it with their followers.
- Use a Free Offer
Offer something free but valuable. Give people a taste of your expertise with a free information product. This will compel people to tell others about you and spread the word about your offer and your brand.
- Create a Referral Program
A referral program is a system where a business rewards people for telling others about their products or services. You can offer a gift or discount to reward people (referrals).
A referral program will help you to generate buzz about your brand through word-of-mouth marketing.
Last Tip
Customer recommendations are a great tactic to boost your brand. Especially if you’re a new business owner. It lets potential customers know that your brand is reliable and is worth trying out.
Your satisfied customers are the best marketing strategy to grow your brand and your business.