Here are some free and paid tools that can help you to improve your content marketing strategy. These tools will make your life easier and your work more effective.

Content Marketing: Tools to Improve Your Strategy in 2021

1. Trello

Trello makes it easy to stay on top of your content projects.

You can manage multiple projects and organize specific tasks using Trello boards that contain lists and cards. This tool helps increase your productivity and is particularly useful for visual learners.

Each board contains cards you can use to assign tasks, create checklists, and more. As you complete tasks, you can move the cards through the different columns of your workflow, so you always know what’s happening on your projects.

Trello also offers Power-Ups and integrations to help you further customize and improve your productivity. There are several different Trello plans, including a free plan.

2. Asana

Asana makes it easy for your team to manage, set up, and track projects. It’s a breeze to communicate and collaborate from the start to the end of a project.

This flexible platform allows you to customize your workflow for your team’s needs. You can set up tasks, create to-dos, customize fields, and more.

Additionally, you can select from different project views, such as lists, timelines, and boards. Asana will save your team time and increase efficiency so that you can stay on track with your content plans.

3. JotForm Approvals

With JotForm Approvals, it’s easy to create approval workflows for your content marketing processes

Whether you’re writing blog posts, publishing case studies, recording videos, or simply posting to social media, there’s a good chance that at least a few of these marketing assets will need to be reviewed by several people.

If you already use JotForm’s forms for approvals, they can feed directly into your publication workflow. You can also set up custom notifications, submission links, widgets, and autoresponders.

4. CoSchedule

If you want to organize your marketing in one convenient place, CoSchedule can help

The Marketing Calendar displays all of your projects in a calendar view. This makes it easy to see your progress and the big picture, so your content strategy and team stay organized.

The Marketing Suite option helps you publish more content more efficiently and saves you time.

It shows your content in a calendar view that updates in real-time. Additionally, it helps you streamline your editorial process and centralize your publishing and promotions.

5. Canva

If you need a beautiful design and quality images to help your blog and social media posts stand out. Canva makes adding images and designing your content simple.

Canva provides templates and layouts designed for different social media platforms, flyers, presentations, and more.

The templates and preset layouts ensure your images and designs are the correct sizes for the platform you’re using, saving you time.

Canva also allows you to customize your images and designs to express your brand the way you want.

Canva offers a free version that includes more than 250,000 free templates and over 100 different design types to get you started.
Canva is the best solution!

6. Ahrefs

Ahrefs can help you improve your SEO ranking and search traffic as well as assist in researching your competitors.

Also, you can monitor your business’s progress and competitors, including keywords, mobile ranking, and more.

You can use this tool as part of your content planning process to identify topics that will help you improve your reach. Ahrefs can then help you monitor and measure how your content is performing.

7. Hootsuite

While sharing your content across various social media platforms helps you grow your business, it’s also time-consuming.

Hootsuite makes it easy to manage and schedule your posts in one place. This platform also helps you schedule your content at the right times for your target audience.

You can draft posts, check your social media calendar, share content, and view your most recent posts across all platforms from your dashboard.

The analytics dashboard gives you insights into your top-performing content. The tool also makes it easy to respond to customers quickly.

Last Tip

Content marketing is essential for growing your business and staying engaged with your audience. Finding the right tools for your content marketing strategy will save you time and increase your productivity and consistency.

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