Content marketing is a classic and also an important marketing method to promote and grow your business. Here are some useful and interesting stats you need to know.

Content Marketing: Stats You Need To Know

1. Content Marketing Stats

60% of marketers create a new piece of content every day.

Content marketing leaders experience 7.8 times more site traffic.

Content marketing generates more leads than outbound marketing and costs 62% less.

47% of B2B buyers consume 3 to5 pieces of content before engaging with a salesperson.

The top 3 content marketing tactics are blogging, social media, and case studies.

Coca-Cola spends more on content creation than television advertising.

On average, B2B marketers allocate 28% of their marketing budget to content marketing.

60% of B2C marketers are committed to content marketing.

89% of B2B marketers are using content marketing.

Launching a content marketing campaign costs 62% less than other forms of marketing.

2. Video Marketing Stats

87% of online marketers use video content.

Live internet video is projected to account for 13% of total video traffic.

The most popular time for social video viewing is Wednesday between 11 am and 1 pm.

81% of internet and mobile audiences watched more live videos in 2016 than in 2015.

After watching a video, 64% of users are more likely to buy a product online.

83% of marketers said they like to create more social video content in 2017.

80% of consumers believe demonstration videos help make purchases.

94% of businesses see video as an effective marketing tool.

Videos up to 2 minutes long tend to get the most engagement.

70% of consumers say they have shared a brand video on social media.

3. Blogging Stats

53% of marketers say blogging is their top content marketing priority.

Featuring a blog as a key part of your website gives you a 434% better chance at being highly ranked by search engines.

The average word count of the top-ranked Google content is between 1140 and 1285 words.

In 2017, the average time spent writing a blog post was 3 hours and 20 minutes.

36% of Fortune 500 companies use blogs for thought leadership, engagement, and product promotion.

B2B companies that blog generate around 67% more sales than those that do not.

81% of US online consumers trust information and advice from blogs.

WordPress alone is home to over 75 million different blogs.

Companies that blog have 97% more inbound links.

Most bloggers drive traffic to their blogs using social media.

4. Email Marketing Stats

80% of retail professionals say email marketing is their greatest driver of customer retention.

Transactional emails have 8x more opens and clicks generating 6x more revenue.

For every $1 spent on email marketing, you can expect an average return of $38.

56% of email is now opened on a mobile device.

Email marketing makes it easy to tap into the growing mobile market.

For 1 in 5 companies, email marketing provides an ROI greater than 70 to 1.

The average order value of an email is 3x higher than social media.

44% of email recipients made at least 1 purchase last year based on a promotional email.

Emails with personalized subject lines are 26% more likely to be opened.

63% of emails opened are considered read or viewed for longer than 10 seconds.

5. YouTube Marketing Stats

Almost 1/3 of all people on the internet use YouTube.

On average, a user will spend 40 minutes on YouTube using a mobile device each day.

300 hours of video are uploaded to YouTube every minute.

Over 500 million hours of video are watched on YouTube every day.

YouTube has 1.5 billion logged-in monthly users each month.

YouTube was available in 88 countries and 76 languages as of 2017.

Advertisers don’t have to have video inventory to advertise on YouTube.

70% of total YouTube views come from mobile devices.

YouTube reaches more 18 to 49-year-olds than any US cable network.

More than 88 countries have their local version of YouTube.