Many brands and businesses know how powerful is content curation. Stats show that only 6% of marketers worldwide don’t share other businesses’ content. Up to 52% share industry publications, blogs, articles, or other resources daily.
Here are some interesting stats you need to know.
The best type of content marketing is 80% curation and 20% creation.
84% of marketers curate content.
18% of marketers curate for their audience every day.
48% curate from third-party sources at least once a week.
Here are some effective tips about content curation and content marketing in 2021.
- Content Curation and Marketing Success
You must define your marketing goals (success) before you start curating content and sharing it. Some tips about how to achieve content marketing success.
Brand awareness
Your target market is an audience that doesn’t know your products or services. So, you can curate and share content that is relevant to your products/services and industry. You need to create some curiosity and also provide solutions.
Curate and share content that highlights a ‘problem’ and show them ‘how’ your products or services solve that problem.
Influencer Marketing
Curate content produced by an influencer and share it on your social media accounts. Maybe you can add a comment about what you liked about the content. This way you can collaborate with the influencer.
Lead Generation and Sales
You can use curated content to drive traffic to your website. Communicate with your target audience and provide help. Ensure that your audience is interested in your message and guide them. Use a call-to-action.
- Know Your Audience and Their Needs
Don’t curate content just for your business. Curate content, interesting and useful, to your target audience. Many marketers forget their target audience while creating content. It’s very important to know the interests and the needs of your target audience.
- Use and Share Content from Trusted Sources
Content from reputable sources will help you to build trust and credibility. Your audience will trust you and everything you share on social media.
You can use Wikipedia, business’ sites, or trusted news sites to find useful and informative content. Don’t forget that your curated content needs to resonate with your target audience.
- Use Keywords and Hashtags
If you use the right keywords and hashtags you can get organic traffic. But you need to develop an effective content marketing plan.
By covering topics that are valuable to your target audience you can win your competitors.
Popular keywords and hashtags are great ways to attract more interested people to your website or business blog. It’s a very effective tip to generate targeted traffic.
78% of marketers share curated content on social media and 80% of marketers use social media as a source of content for their curation strategy. Social media is a powerful tool to promote your business and share your content.
- Use Tools to Find Popular Content
You can find free content curation tools that will help you to discover relevant and popular content. Also, it’s very important to share your content when your audience is active. You need to schedule your sharing time.
Last Tip
Content curation also helps you to build a loyal community. Your loyal followers will become the free, live, advertisement of your business.