Content marketing is very popular and effective. Many businesses are trying to incorporate it into their marketing strategy. But creating a lot of content on a regular basis it’s pretty difficult.
Content is still the King and businesses are always on the lookout for new content. That’s when curated content comes in.
Big and small businesses can benefit from curated content. Here is a content marketing strategy you need to know. How to curate content and the benefits for your business.
What is the Curated Content
Curated content is content from other sources that you share on your social media platforms. It is something that corresponds with your brand and you consider it a valuable piece of information for your target audience.
Content curation means collecting, categorizing and sharing valuable pieces of content on a specific topic.
The Advantages of Curated Content
When creating your social media strategy, you already know who your target audience is and what topics are interesting for them. Now you need to start collecting and sharing relevant content that corresponds with your brand and is useful and informative for your followers.
Content curation might help you grow the network of bloggers, influencers and businesses in your field. When sharing content, always give credit to the original source. They will notice you sharing their content and might return the favor.
If you want to establish yourself as an expert in your field curated content can help you with that. Focus on trusted sources and stories that you’re going to share.
Attention! it’s necessary to choose wisely what you post. When sharing somebody else’s content, always add a short original text. Provide context. Give your audience your view on the matter. Comment on it.
That way it brings even bigger value and emphasizes your expertise in the field.
How do you know what content is worth sharing? Well, you have to read it, of course! Even if you’re posting content that somebody else created it will represent your brand and who you are, once it’s on your feed.
So, even if you’re using a trusty source, always read the content before posting it.
Collect, categorize, share!
Before you subscribe to all the newsletters available, here’s what you should do. Write down a list of all the topics that are interesting for your target audience and will bring them value.
These topics should be connected to your business. Maybe try coming up with topics around your keywords. One thing is retweeting interesting content, but dumping random content all over your social media and considering that a job well done is something completely different.
To stay on top of all the possible sources that you can use, you need to start collecting and categorizing the information. When you know what topics you’re going to focus on, it’s time to start the sorting process.
There are many paid and free apps and tools that can help you do that efficiently.
Great content is now more important for brands than ever before. It’s not easy because there is too much information everywhere.
It’s difficult to keep on top of everything, to stay up-to-date with news and share some of it with your follower base.
Curating a library full of valuable content that you can share with your audience will save you a lot of time with content creation.
Your audience will notice that you’re not only publishing promotional and hard-sell posts but you’re providing them with valuable content. You will become a trusted source for your target audience.
You will gain their trust and they will advertise your business for Free! (Word of Mouth Effect). Also, you will increase your targeted traffic and sales.
A pretty effective tip for your business.
P.S.
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