Stats show that most people research a company, product, or service on the internet before making a purchase. These days content marketing is a necessity for small businesses. Also, your website is often a great opportunity to impress potential customers and to attract more interested people.
A successful content marketing strategy will help you to connect with your ideal buyer and generate more sales
Content Marketing Strategies: How to Promote Your Small Business in 2021
Here are some strategies and tips you need to know about successful content marketing and how to promote your small business in 2021.
- Blogging and Quality Blog Posts
A high-quality and attractive blog article (blog post) will convey your message to your readers and search engines. Both need to understand the context of your content.
An SEO strategy will increase your content’s opportunities to show up in search queries for different keywords relevant to your niche or topic. But it takes time to create high-quality content. (Quality Blog Posts)
Tip. WordPress (The Famous Blogging Platform) has approximately 78 million new posts published every month.
- Video Marketing
One of the quickest ways to enhance the written content and rank higher on search engines is to add a video. There are two ways to include written and video content together in a blog post.
If you create a video, you can add a transcript of the video’s spoken words. If you create written content, you can add a video to provide deeper content on a topic. You can attract more people who don’t have the time or patience for long blog posts.
Tip. Don’t forget that people and search engines love video more than text content.
Also, a great strategy to use video marketing is social media. Instagram Stories, Facebook, Twitter, LinkedIn, TikTok, offer visual opportunities to connect with potential customers and promote your business.
Tips and Stats
70% of consumers say they have shared a brand’s video.
74% of businesses say video has improved their conversion rate.
52% of consumers say watching product videos influence their online purchase decisions.
80% of video marketers claim that video has increased their sales.
75% of customers prefer learning about a product or service from a video.
85% of people say watching a brand’s video convinced them to buy a product or service.
- Podcast and Audio Content
If you’re looking to reach your target audience (Without video content) you can create a podcast or recording an ebook. Podcasts are growing in popularity, along with audiobooks. With podcasts, people don’t need to read a text or watch a video. They simply listened to a podcast through their cell phone.
Tips and Stats
38% of marketers are creating podcasts and audiobooks.
73 million people listen to podcasts each month.
- Email Marketing
Email marketing is very useful because it allows you to personalize and target your communication with your subscribers or customers. But these days it’s not so effective as it used to be.
You can use email marketing to generate leads, engage your customers, and delight them by offering discounts, free-trials, on new products/services.
Tips and Stats
Marketers who used segmented email campaigns noted an increase in revenue.
80% of marketers have reported an increase in email engagement in 2020. (Pandemic Effect)
- Visual Content
Visual learners need to see information to learn it. You can use visual content in your content marketing such as infographics, photos, graphs, charts, slide decks, and web stories. One easy way to use visual content is to have a custom image with every blog post.
Tips and Stats
58% of marketers are creating more image-based content.
Stats show that visuals decrease 40% time spent to find information in a document.
- Social Media Marketing
Social media platforms like Instagram, YouTube, Facebook, Pinterest, Twitter, and LinkedIn (even TikTok) are excellent places to connect with your target audience, share content, answer questions, and promote your business.
You need to know which social media platform will best connect your brand with your target audience. You need to plan your social media posts. It’s important to use interactive content such as polls or surveys.
Tips and Stats
53% of the world’s population uses social media worldwide every month. (more than 4.14 billion people)
92% of all internet users use social media each month.
Make your research to discover more tips, techniques, or new trends on how to create a successful content marketing strategy and how to promote successfully your small business in 2021.
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